Marketing Report
Priceline selects Omnicom's PHD as new media agency of record

Priceline selects Omnicom's PHD as new media agency of record

Priceline has announced the appointment of Omnicom Media Group's PHD as its new brand media agency of record.

The announcement follows a competitive review to select a media agency partner to drive customer growth and brand equity for the iconic online travel agency.

The agency joins Priceline in the second year of its Cannes Lions award-winning 'Go to Your Happy Price,' brand platform, as the disruptor travel brand continues to create brand reappraisal through forward-thinking shifts in media strategy alongside innovative digital and influencer initiatives.

On the heels of a successful campaign launch year, Priceline continues to engage travelers with innovative and first-to-market solutions designed to get them to their happy place for a happy price more seamlessly than ever – evidenced by its industry-leading GenAI travel assistant, Penny; the first-ever Amazon Prime Day travel partner; and recent "Eras to End Zone" Super Bowl influencer activation.

Priceline's selection of the new media agency reflects its commitment to innovation, precision marketing and delivering exceptional experiences and value to travelers. PHD will partner with Priceline's internal teams in data-driven media strategy, planning and buying to drive reappraisal and growth amongst new customers in key traveler segments.

Lesley Klein, Senior Vice President, Strategy and Brand Marketing, Priceline: "Priceline has always been about helping people experience the moments that matter most to them, with travel deals they can't find anywhere else. We believe in the power of brand media to make travelers take notice and think differently about Priceline. PHD will be a critical partner in co-authoring our future vision and in developing stand-out opportunities that create meaningful impact."

Michael Solomon, CEO, PHD USA: "For 25 years, Priceline has been helping travelers experience moments that matter. As their brand media AOR, PHD will ensure that promise extends to how consumers experience the brand across the customer journey, leveraging data and cultural signals to turn every consumer engagement into a moment that matters."

Priceline tapped media and marketing advisory firm MediaLink to support its review process. The new agency appointment is effective immediately.