Virtue Worldwide appoints Josh Proctor as Strategy Director
Josh Proctor has been appointed as Virtue Worldwide’s strategy director following his departure from jump! Innovation where he was head of cultural insight.
At jump! Josh was responsible for founding and leading the agency's Culture Studio – a specialised team focussed on delivering cultural strategies and intelligence for leading global brands including adidas Football, Bumble, Heineken, and Jameson.
At Virtue Josh will report into MD and creative partner Nate Woodhead and work across Diageo, Pullman Hotels and a range of fashion and luxury clients.
Josh: "My career has always been about putting culture, and the people shaping it, first. Virtue's commitment to creating work that cuts through in culture by embedding deep nuance and understanding aligns perfectly with my values. I'm looking forward to working with our clients to drive cultural resonance through sharp strategies and unexpected creative solutions."
