Marketing Report
ALS Association picks InnoVision Marketing Group as agency of record

ALS Association picks InnoVision Marketing Group as agency of record

InnoVision Marketing Group, the San Diego-based global marketing agency known for its strategic messaging and creative solutions, has announced its selection as the agency of record for the national nonprofit, the ALS Association.

The organization provides support to those diagnosed with amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig's disease, along with global research, nationwide advocacy and local care.

To support and advocate for the rising number of ALS diagnoses, the ALS Association is at the forefront of public policy, working to improve the lives of people living with ALS and their caregivers.

The largest private funder of ALS research worldwide, their advocacy work focuses on educating and mobilizing all policymakers in a nonpartisan fashion to achieve the mission of the ALS Association: To discover treatments and a cure for ALS, and to serve, advocate for and empower people affected by ALS to live their lives to the fullest.

Steve Becvar, Vice President for Sports & Entertainment and former Executive Director, ALS Association Greater San Diego Chapter: "Year over year, InnoVision Marketing Group has shown its unwavering support for the ALS community here in San Diego. Their commitment and dedication to supporting those in greatest need aligns perfectly with the mission of the ALS Association. Together, we look forward to making significant strides in our fight against ALS and enhancing the quality of life for those affected by this disease."

In this strategic partnership, InnoVision Marketing Group will be supporting the organization's marketing needs for public relations, video production and social media to generate awareness of the incredible cause and highlight the need for community support.

 InnoVision Marketing Group has previously collaborated with the ALS Association over the last few years, helping to spread the message of the ALS Association through San Diego with strategic initiatives and events.

Alanna Markey, Sr. Vice President/General Manager, InnoVision Marketing Group: "We are thrilled to be able to help the ALS Association continue to spread the word about the life-changing impact they have on those impacted by ALS. Any time we have an opportunity to give back to the community through lending our talents to organizations creating positive change, it is so rewarding for our team. After working with the ALS Association for years on specific projects, we are thrilled to be able to partner with them as agency of record."

InnoVision has extensive experience in representing and creating strategic campaigns for various clients across many industries, including in the nonprofit sector. They currently represent three other nonprofit clients, Fresh Start Surgical Gifts, the National Native American Human Resources Association (NNAHRA) and the Fentanyl United Crisis Coalition (FUCC), believing in and supporting each mission and cause.

As a full-service, in-house marketing agency, InnoVision offers everything under the marketing umbrella to meet the ever-growing needs of its clients with all services performed in-house and tailored pricing for each client partnership.

With this all-in-house approach, InnoVision offers clients brand strategy development, advertising, digital media, creative services, film production, talent and casting, social media & reputation management, traditional media, public relations and Hispanic marketing.