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The innovative campaign, developed in collaboration with BBDO MW features four, fast-paced, high-energy spots depicting everyday mishaps while fishing; waiting at a cash machine; opening a highly carbonated bottle; and an experience at a vending machine.

One major driver of the online advertising market is the increasing use of mobile devices and digital applications

Per this partnership, advertisers working with FreeWheel now have access to more than 3,500 FAST channels available through OrkaTV’s streaming TV marketplace.

 Instacart,the grocery technology company in North America, has announced it is expanding its advertising solutions to Caper Carts, the company's AI-powered smart carts.

The report reveals that mobile made a comeback after a one-year market slowdown. Consumer spending grew to $171 billion (+3% year on year).

With this release, global advertisers will be able to independently authenticate campaign quality and protect their brand equity within these engaging, user-generated media environments.

Olyns, an innovative AI-powered recycling solution and retail media network, has announced its partnership with Screenverse, Inc., a leading ad management company that specializes in maximizing revenue for digital screen owners.

Toyota has announced the release of the short brand film Getaway Driver, as part of its latest national ad and media campaign supporting the Corolla Hybrid.

Embedded within WPP Open, the company's intelligent marketing operating system powered by AI, Production Studio will provide access to the company’s generative AI content engine, the result of a close collaboration with NVIDIA that was announced by the two companies in May last year.

The Save Mart Companies will also upgrade to Instacart's Storefront Pro, bringing superior e-commerce capabilities with advanced advertising options to its business.

 This acquisition, now rebranded as Insticator Australia, partners with the region's largest independent media agencies to deliver impressive results for end clients such as Acer and Suzuki.

This partnership breaks Brinx.TV from the abyss of FAST Channels (Free Ad-Supported TV).

The alliance overcomes historical barriers to leveraging offline consumer purchase behavior data for FMCGs.

The newly implemented AI technologies promise a revolution in audience segmentation, enabling marketers to refine their campaigns even further.

S4Capital's operating brand Media.Monks, a digital-first advertising and marketing services company, has partnered with Adobe, to transform end-to-end content supply chains and drive efficiency across Media.Monks three practices: content, data&digital media and technology services

Stagwell, the challenger network built to transform marketing, and Anzu, an advanced intrinsic in-game advertising platform, have announced a strategic partnership designed to help brands capitalize on the fast-growing gaming market.

The changes are part of a strategic investment designed to better serve advertisers’ global needs and drive long-term growth for Hearst’s international businesses.

Vodacom South Africa has announced that Ogilvy South Africa has been appointed as the Integrated lead agency to deliver integrated through-the-line marketing services, with effect 1 August 2024.  

The partnership will allow more brands to seamlessly reach Roblox’s global community of over 71 million daily active users, nearly half of them representing the highly coveted Gen Z demographic, while Roblox will gain scaled access to premium brand advertising demand.

The mapping presents the range of emissions models currently available and provides an understanding of how they may differ and why they may arrive at varying estimates.

Facebook and Instagram already prohibit ads from running alongside content that’s been labeled as misinformation by its third-party fact checkers or that violates its policies.