Marketing Report
The Save Mart Companies announces expanded partnership with Instacart

The Save Mart Companies announces expanded partnership with Instacart

Instacart, the grocery technology company in North America, and The Save Mart Companies, the regional grocer based in California, have announced their expanded omnichannel partnership featuring several Instacart in-store solutions such as Caper Carts, Instacart's AI-powered smart carts, and FoodStorm, an order management system that powers food service and catering experiences purpose-built for grocery.

The Save Mart Companies will also upgrade to Instacart's Storefront Pro, bringing superior e-commerce capabilities with advanced advertising options to its business. This expanded partnership will improve the shopping experience for customers at nearly all 200 Save Mart, FoodMaxx, and Lucky locations.

Chris Rogers, Chief Business Officer, Instacart: "We're committed to giving grocers the technology they need to better serve their customers, no matter how they choose to shop. We're proud to partner with The Save Mart Companies on innovative in-store and online solutions that enable them to create a truly omnichannel experience that helps their business grow and makes shopping more unified, engaging, and personalized for their customers."

Tamara Pattison, Chief Digital Officer, The Save Mart Companies: "As a seasoned grocer with deep California roots, we're committed to delivering fresh, local, and quality products at affordable prices. Our collaboration with Instacart has significantly expanded our online presence, reinforcing these core values within our local communities. Embracing new revenue streams through Storefront Pro offers us a solid foundation to enhance our business online. By introducing Caper Carts and FoodStorm, we're allowing customers to access what they love most about shopping online and bringing those elements into our stores. Whether it's accessing coupons and deals on the carts or easily ordering the 'farm-to-fork' foods they know and love, we're creating seamless experiences for our customers across online and in-store."

The Save Mart Companies has long partnered with Instacart to enhance its omnichannel strategy. Now, with the debut of Instacart's Caper Carts, FoodStorm, and Storefront Pro, the online and in-store shopping experience for customers is further connected. The Save Mart Companies first partnered with Instacart in 2019 to launch same-day delivery across its banners, and are now deploying a number of technologies to digitize its stores and serve its customers:

Caper Carts, Instacart's AI-powered smart carts, will roll out at select Save Mart and Lucky stores in the coming months, followed by a broader rollout later this year. Caper Carts transform shopping into a personalized experience by featuring an interactive screen that engages customers, tracks spending for budget management, and incorporates a loyalty program for direct access to coupons and deals, and more.

For customers who are building their shopping list within the Save Mart or Instacart App, Caper Carts sync seamlessly to the feature and check items off the list as they are dropped into the basket. They also offer a unique advertising opportunity, allowing brands to connect with customers – who spend an average of more than 30 minutes shopping with a Caper Cart – directly in the aisles.

FoodStorm, Instacart's order management system that helps streamline retailers' food service, perimeter offerings and catering operations, will roll out across Save Mart and Lucky stores. FoodStorm and Caper Cart customers can now place orders for made-to-order items like fried chicken or custom cakes and pies directly on the Caper Cart screen while they shop, and receive a notification once it's ready for pickup, providing an effortless, in-store ordering experience.

By upgrading to Storefront Pro, all three banners within The Save Mart Companies now have access to premium e-commerce features like customizable homepage and merchandising layouts, robust self-serve marketing tools, in-depth analytics, a dedicated Instacart support team, and support for third-party integrations such as coupons and loyalty programs.

This upgrade also unlocks access to Carrot Ads, allowing Save Mart, FoodMaxx, and Lucky to create their own retail media networks. The Save Mart Companies previously used Instacart Storefront, an easy and affordable way for grocers of all sizes to get online and add e-commerce to their websites.