Marketing Report
Insticator launches in Australia, expands CTV advertiser solutions through strategic acquisition

Insticator launches in Australia, expands CTV advertiser solutions through strategic acquisition

Insticator, the Google Certified Publisher Partner (GCPP) for CTV - has continued their trend of rapid expansion in CTV and advertiser solutions by announcing the acquisition of a top managed-service media solutions provider in Australia.

 This acquisition, now rebranded as Insticator Australia, partners with the region's largest independent media agencies to deliver impressive results for end clients such as Acer and Suzuki.

Insticator Australia's CTV Attribution Dashboard solves one of the biggest challenges facing the CTV industry today by providing clients access to real performance metrics. This dashboard shows the true value their CTV advertising is driving for their business.

In addition to heightened digital media solutions, the acquisition brings with it a talented team of media experts who excel at helping clients navigate the complexities of the rapidly evolving CTV marketplace.

Zack Dugow, CEO & Founder, Insticator: "I am blown away by both the technology and the strength and longevity of their client relationships, CTV attribution has been a long-standing problem in the industry, so I'm happy to have a team and product that now solves that issue. The opportunities from bringing together demand-side CTV innovators with our leading CTV publisher capabilities are limitless."

CTV — short for Connected TV — enables advertisers to place their messaging in premium content through streaming apps on next-generation smart televisions and similar devices, creating a new frontier for businesses to get in front of their potential customers. Known as BVOD in Australia, this industry has skyrocketed in the first years of the decade, as more and more consumers "cut the cord" with linear television and consume content exclusively through apps.

Deryck Wills, Managing Director, Insticator Australia: "We are full-speed ahead with BVOD. I could not be more thrilled to join a company like Insticator, whose innovations in CTV/BVOD offer new possibilities through their publisher solutions and partnerships."

This latest acquisition comes hot on the heels of another demand-side acquisition: Balihoo, the leader in multi-location marketing, was acquired in April. This pivotal move not only connects Insticator's publisher clients directly with demand from top franchisors and multi-location clients in the US and North America but also uniquely positions Insticator to bridge the gap between supply and demand. These strategic, demand-side acquisitions empower Insticator to offer comprehensive solutions across CTV monetization, content engagement, commenting, video on demand, display advertising, website monetization, and more.