Olyns partners with Screenverse to sell its Digital Out-of-Home network on programmatic platforms
Olyns, an innovative AI-powered recycling solution and retail media network, has announced its partnership with Screenverse, Inc., a leading ad management company that specializes in maximizing revenue for digital screen owners.
This partnership will enable media buyers to easily find and purchase ads on the Olyns media network in highly trafficked DMA's including the Bay Area, Los Angeles, and Atlanta.
Olyns' recycling RVM Cubes function as a retail media network, providing advertisers with 55-inch HD video displays and consumers with convenient container recycling.
Through the Olyns network, brands get to engage effectively with their customers at the entrance of popular retailers, and the opportunity to align with a sustainable media platform that is meaningfully contributing to circularity in the plastics economy.
The Olyns mission is to put recycling Cubes in places people go every day - grocery stores, drugstores, shopping malls, and gas stations - and to leverage location, design, cash rewards and game theory to encourage repeat visits and transform recycling into just another part of people's daily routines.
David Weinfeld, CEO, Screenverse: "By advertising on the Olyns network, our clients are able to align their brands with sustainability in a highly visible way. We are thrilled to partner with an innovative company that meaningfully engages customers at the prized front entrance of retailers while making recycling more accessible, convenient, and practical nationwide."
Olyns' advertising-driven business model delivers value to site partners, brands, and people. Retail partners gain foot traffic, a share of revenue from ad sales, and a turnkey recycling solution; advertisers engage consumers in-store, enhance their sustainability credentials, and build customer loyalty; and customers gain access to convenient recycling, bottle deposit redemptions (in "bottle bill" states), and valuable rewards.
Phillip Stanger, Co-Founder and CEO, Olyns: "We're on a mission to change people's perceptions of recycling. Our partnership with Screenverse continues our momentum as we build a 21st century recycling network to change consumer recycling habits and enhance the commercial interests and sustainability profile of our brand and location partners."
Through partnering with Screenverse, the Olyns inventory will be available on media platforms such as Vistar, Place Exchange, Hivestack, and Broadsign Reach. Programmatic sales will occur through Open Direct, Open Exchange, and Private Marketplaces.
