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Rather than centring on drivers or teams, Taste the Thrill focuses on how fans experience Formula 1 through social media, highlights, watch parties and digital content.

The campaign moves through events including wartime homecomings, the Moon landing and the COVID-19 pandemic, showing families gathering around the dinner table during significant moments in US history.

Created by Havas Chicago, with creative production led by Annex Chicago, the campaign positions Buddig's sliced meats as an on-the-go snack through a series of humorous films featuring the returning brand character.

The brand also appears in a fictional 1990s-style magazine advertisement shown during another scene, extending the campaign's nostalgic theme.

The company, which works across film, television, games, immersive entertainment and advertising, said the move follows a joint decision by Halon and NEP Group that independence would allow the business to focus entirely on its clients, employees and long-term growth.

Developed in partnership with ENGIE Brasil, the campaign explores the common values that connect the renewable energy company and the sailor, positioning courage, purpose and environmental responsibility at the centre of the creative concept.

The campaign reinforces Shepherds Friendly's focus on supporting members through major life events, including buying a first home, starting a family and planning significant personal milestones.

The campaign includes a social media video starring Murray alongside creator and podcast host Erin Miller.

More than 400 communications professionals aged 30 and under competed during the Festival, responding to briefs from charities, NGOs and organisations focused on social impact.

MUG Root Beer has launched an integrated summer campaign to support the nationwide release of MUG Root Beer Floats Vanilla Howler, the brand's first limited-edition flavour.

Created with KFC France and developed in partnership with Busterwood, the integrated campaign extends the film beyond cinemas through digital, social media, influencer marketing, out-of-home advertising and in-restaurant activations.

The advertisement opens inside a Doritos Loaded food truck, where Gordon Ramsay is preparing his Doritos Loaded Hellfire Chicken Nachos.

The campaign, titled Get the Edge, launches with a television advertisement created by Saatchi & Saatchi and forms part of a wider cross-channel initiative spanning broadcast, digital, outdoor, audio, cinema and retail environments.

Samsung Electronics has partnered with Warner Bros. Pictures and DC Studios on a global campaign tied to the theatrical release of Supergirl, combining digital art, retail activations and fan experiences designed to bring audiences closer to the film.

The agency’s representatives competed in Film, Print and Digital categories, bringing together talent from offices across Europe, North America, Latin America, Africa and Asia-Pacific.

The campaign, titled The New Game Plan, positions Visa as a travel companion for fans navigating the unexpected experiences that often accompany major global sporting events.

At the centre of the campaign is a 60-second film that follows a series of everyday characters using connectivity in different ways, illustrating how improved network coverage can support work, entertainment and daily life across the country.

The campaign highlights moments associated with adulthood, including moving into a first apartment, beginning a career and navigating new relationships.

Developed by independent agency Erich & Kallman, the campaign will run through the autumn across television, digital and social media channels in Texas, Arkansas, Louisiana, Oklahoma and Mississippi.

Developed with creative agency Fred & Farid Paris, the campaign will run throughout 2026 across Lebanon, Saudi Arabia, Iraq, the UAE, Algeria, Jordan and Libya, spanning film, outdoor advertising, social media, digital channels and live activations.