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This new partnership taps into synergistic strengths on both sides of the integration and allows marketers to enhance audience reach and drive scale across today’s fragmented, complex and dynamic TV ad landscape.

With its subsidiaries Laya Solutions GmbH, Laya Media GmbH and Laya Data GmbH, the new Mediaplus subsidiary covers the entire value chain in the field of data-driven retail.

TransPerfect, the provider of language and AI solutions for global business, announced it has acquired South Africa-based Content Lab.

Entravision Communications Corporation announced the launch of Fuego 106.7 FM, marking a significant milestone in the realm of radio broadcasting in Phoenix.

The exclusive study provides an in-depth view on Europeans' attitude towards video content and for the first time compares the habits of video consumers in 11 European markets with those in the US.

IPG Mediabrands has forged partnerships that provide clients with streamlined and cost-effective access to preferred sustainability partners.

With 15 FAST channels currently available, and more set to launch later this year, Virgin Media is set to further expand its video offering throughout 2024.

Accenture has invested in Vū Technologies, a technology company specialized in virtual production and filmmaking. Vū helps companies create immersive, engaging experiences through a combination of real-time computer-generated imagery and live-action filming.

The Havas International team has been PUMA’s strategic partner, with the agency responsible for the campaign’s media development and execution.

The new collaboration will deliver campaign solutions that enable brands with the capability to avoid misinformation across social platforms in priority areas including political, climate, healthcare, AI-generated, and brand-specific content.

This collaboration, a first-of-its-kind in the market, leverages a distributed AI model via Resolve, a Choreograph company, to enable scaled targeting across multiple publishers simultaneously, ensuring privacy-first ad buying at scale.

The newest campaign builds off the recent “For The Birds” advertisement which features two vocal pigeons, Bobby and Frank, complaining about the lack of a satellite dishes.

Through this collaboration, DISH Media expands its addressable footprint, offering advertisers access to Philo's inventory.

This collaboration enables Vevo to improve their advertisers' targeting capabilities, enhance their streamed content with a traditional TV-like viewing experience.

Global youth culture publisher Highsnobiety has announced the hiring of Sofia Ewuraesi Bodger and Morgan Ruby as a part of strategic + creative leadership in Amsterdam, effective April 2024. 

GigaStar, a startup bringing creators and Investors together, is launching $1 million YouTube Creator Fund to help accelerate the journey of YouTubers.

A 60-second hero film takes burger fans all the way back to 1968, when Big Mac creator, Jim Delligatti, initially devised the now iconic burger.

The collaboration will be supported by an immersive, multifaceted campaign anchored by a new commercial, as well as digital character collectibles, out-of-home content and exclusive merch on CokeStore.com.

PremiumMedia360, the data automation solution company, has announced that Hearst Television has begun using its CLIR Instrux platform to streamline operations and boost efficiency.

 The company has announced a deal with Gracenote, a Nielsen company, to integrate industry-leading metadata for millions of films and television shows into cineSearch – Cineverse’s AI-powered conversational entertainment search platform that is set to be unveiled this spring.

The partnership between Reveal Mobile and LoopMe solidifies a true full-funnel campaign performance solution for OOH, providing the market with measurement solutions for outcomes, from brand lift to sales.