Hearst Television selects PremiumMedia360 to streamline operations and boost traffic efficiency
PremiumMedia360, the data automation solution company, has announced that Hearst Television has begun using its CLIR Instrux platform to streamline operations and boost efficiency.
CLIR Instrux is a robust solution crafted to transform the management of advertising copy instructions by eliminating traffic data entry errors to ensure data accuracy for sellers.
Robert DeGennaro, CEO, PremiumMedia360: "We are thrilled to have the Advertising Operations team at Hearst Television utilize the PremiumMedia360 CLIR Instrux solution. Their decision to implement CLIR Instrux underscores the growing demand for automation solutions that eliminate errors, reduce costs, and boost profits in the media industry."
CLIR Instrux leverages AI and PremiumMedia360's proprietary GIA™ technology to seamlessly translate and transpose traffic data sent by agencies into a digital format that the seller's traffic system can seamlessly ingest. This reduces the need for manual data entry and manipulation, which can be a significant source of errors and inefficiencies.
Preman Narayanan, VP, Advertising Operations, Hearst Television: "CLIR Instrux has been helping us streamline our workflows and increase data accuracy. The platform has allowed us to create efficiencies in our operation, better enabling an improved workflow and input-error reduction."
