Marketing Report
TransPerfect Media acquires Content Lab to expand studio presence in Africa

TransPerfect Media acquires Content Lab to expand studio presence in Africa

TransPerfect, the provider of language and AI solutions for global business, announced it has acquired South Africa-based Content Lab, a provider of audiovisual localization services for media and entertainment clients. Financial terms of the transaction were not disclosed.

With its world-class recording studios and production departments, Content Lab's services include dubbing and voiceover, subtitling, closed captioning, content strategy, and creative direction. Headquartered in Cape Town, the company has worked with clients throughout AfricaAsia, and Europe to expand the reach, accessibility, and impact of their content, including feature films, documentaries, advertisements, and more. TransPerfect has an existing relationship with Content Lab, partnering on client work over the past several years.

Claudia Mohr, Executive Director, Content Lab: "We are thrilled for this next step in our journey, which builds on our existing relationship. Joining forces with TransPerfect will enable us to offer even more breadth and quality in the audiovisual localization services we provide for our clients."

Content Lab will become a division of TransPerfect Media and be officially named TransPerfect Media South Africa. It will serve as the company's Southern Africa hub for media solutions, supplementing the company's existing Africa office network that includes offices in NigeriaKenya, and Morocco. The acquisition of Content Lab will augment TransPerfect's capabilities to provide locally based services to clients in the region.

The division will continue to be led by Executive Director Claudia Mohr, who, along with the rest of the company's leadership, will join TransPerfect's management team. Mohr founded Content Lab in 2013 and has led the company's ascent to its market-leading position.

Phil Shawe, President and Co-CEO, TransPerfect Media: "We welcome our partner Content Lab to the TransPerfect family and are excited to have them join our global team."

TransPerfect was advised on the transaction by Werksmans Attorneys and Content Lab was advised by Benchmark International.