DirectTV taps baseball legend Randy Johnson in new satellite-free ad campaign
Baseball season is in full swing, and to celebrate, DIRECTV is back with a brand-new campaign that focused on feathered friends alongside a legendary pitcher turned photographer.
The newest campaign builds off the recent “For The Birds” advertisement which features two vocal pigeons, Bobby and Frank, complaining about the lack of a satellite dishes is cramping their style while educating consumers on how to watch DIRECTV satellite-free. Now, DIRECTV has partnered with MLB Hall of Famer, “The Big Unit” Randy Johnson to show the birds that their frustrations have been heard.
This new campaign plays off the notorious incident in 2001 when Randy hit a bird with his fastball while pitching for the Diamondbacks. And now, Randy wants to do right by the birds with a “bird sanctuary,” designed like a miniature baseball stadium atop a DIRECTV satellite dish. Is any stadium experience complete without the accompanying ballpark food? Of course not. So, to be sure the birds aren’t left hungry during the game, DIRECTV has also created the “Millet Mullet,” a tasty treat modeled after The Big Unit’s iconic former haircut.
No stranger to DIRECTV, Randy Johnson was also a star in last season’s GOATbusters campaign alongside “Big Papi” and Ken Griffey Jr.
To ensure no bird is left without a place to watch America’s favorite pastime, DIRECTV is giving fans a chance to bring the game to their own backyard.
