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The initiative uses out-of-home and digital video placements to present the science and operational results behind Rainmaker’s technology to policymakers and communities.

The campaign debuts alongside Zillow advertising during the Grammy Awards broadcast, marking a broader shift in how the brand shows up beyond moments of transaction.

Taboola, a global advertising platform, collaborated on the research by analyzing hundreds of thousands of live ads.

Paul brings more than 20 years of creative leadership across design, technology, content, and experience. He joins Virgin from AKQA, where he led campaigns for brands including Nike, LEGO, MINI, and BAFTA.

Two recent major global reports from Havas Media Network and dentsu point to a defining shift in how media is planned, deployed and measured as brands get into 2026.

Heineken has launched Fans Have More Friends, a global sponsorship platform that positions fandom as a practical way for people to connect with one another.

The ad kicks off Healthier on Ro, a national campaign across TV, digital, and out-of-home channels highlighting the health benefits of GLP-1 medications, including weight loss and improvements in key health markers.

The pan-European campaign, created by WE ARE Pi, positions the 08 as a vehicle that removes limits, addressing range anxiety while showcasing the confidence and versatility the car provides for modern living.

The move follows a competitive pitch process and aims to strengthen AXS’s brand presence within the live entertainment sector.

The partnership combines Polestar’s global, design-led approach with LG2’s deep understanding of Canadian culture and creativity. The agency will develop campaigns that reflect local insights while maintaining the brand’s international vision.

Designed for watch parties, the 19.5-inch keg features a spigot for easy dispensing, holding 114 ounces of ketchup – enough to keep fans supplied throughout the game.

Set on a large-scale stage with orange and green lighting, the ad opens with the duo singing about selecting banana ripeness through the app before escalating into a competitive musical sequence.

The campaign runs across Guardian content and display environments spanning food, drink and travel, including Feast magazine.

The Leeds studio launches this month with a team of 14, with collaborations and cultural programmes planned across the year. Recruitment is underway across creative, design and production roles as the agency builds its presence in the region.

The acquisition supports Residence’s ambition to champion high-quality creative work while protecting the talent and culture behind it.

The campaign continues Coca Cola’s nearly five-decade partnership with FIFA, marking its 12th tournament as the official soft drink of the World Cup.

The campaign positions Idahoan mashed potatoes as a fast, wholesome, and affordable option for busy families, delivering homemade taste in minutes.

Titled Bet on Kendall, the work is the first production from Fanatics Studios, the joint venture between Fanatics and OBB Media, with Bolded, OBB’s branded entertainment division, acting as creative studio.

Drawing on large-scale creative measurement and effectiveness evidence, the book argues that creativity and media deliver the strongest results when planned together, rather than treated as competing priorities.

The campaign captures fleeting moments behind the wheel, turning passing scenery into a visual representation of motion and sensation.

The campaign reflects the shift in consumer priorities toward experiences over possessions, showing how Choice Hotels helps guests make the most of every trip by stretching their travel budgets.