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The product will first launch with Snap, combining timely platform signals with eye-tracking insights.

Her appointment comes at a pivotal moment as AKQA embraces a new global structure, one designed to accelerate innovation and help clients navigate the next wave of transformation in the creative industry.

The purpose of the framework is to give advertisers the tools, transparency, and confidence to better understand what outcomes are measurable, ask the right questions of their partners, and make informed decisions about where and how to invest.

Women in WOO will set up an exclusive Mentoring program to support and grow Senior Female Leaders within OOH. This will involve a prestigious line-up of committed mentors with a wealth of expertise.

Snap Attention Measurement will now enable advertisers to directly and seamlessly gain social attention metrics combining Lumen eye-tracking and IAS's AI-powered media quality data to create a bespoke Snapchat attention score within the IAS Signal platform.

This partnership aims to redefine how businesses connect, market, and grow by leveraging cutting-edge technology and unparalleled data resources.

In the last few weeks, major players in marketing, consulting, creative, advertising and technology have announced solutions and partnerships that points to how they are investing heavily in AI to transform how they serve clients and enhance internal workflows.

This move, designed to super charge the breadth of brands advertising on TV, will bring together addressable inventory from all three sales houses into a single marketplace.

Simultaneously, Clear Channel CMO Martin Corke is rotating off the board.

With Vercel's AI tools, creatives at WPP can now design, prototype, test and deploy digital experiences at speed.

Omnicom, OMC, and Interpublic, IPG, have announced that the U.S. Federal Trade Commission (FTC) has concluded its antitrust review of Omnicom's proposed acquisition of Interpublic and reached agreement with Omnicom and IPG on a mutually acceptable consent order.

 This launch demonstrates IAS and Meta's continued collaboration to deliver trusted, independent third-party measurement and optimization tools to support advertisers' brand suitability and performance goals.

GroundTruth's platform is built around real-world consumer behavior, using location and purchase data to deliver media campaigns that connect digital ads to real business outcomes.

This new offering unlocks a powerful, privacy-safe connection between content engagement across Hearst Magazines’ 30+ U.S. brands paired with in-market shopping insights from Amazon Ads.

Council members include The Associated Press, The Atlantic, CNN, Euronews, The Guardian, The Local Media Consortium and The New York Times, with additional publishers expected to join in the next few weeks.

As the curtains come down on The Cannes Lions International Festival of Creativity 2025, one thing has been made clear. This was more than a celebration, it was a statement.

The new collaboration delivers logged-in reach to an estimated 80M U.S. Connected TV (CTV) households, representing more than 80% of U.S. CTV households according to ComScore data.

 The updated framework has been developed with the support of leading global advertisers and the world’s six largest advertising holding companies, as well as major media owners, tech companies and trade associations.

This collaboration allows healthcare brands—especially small and mid-size pharmaceutical companies and in-house planning teams—to activate clinically precise audiences across guaranteed premium TV and streaming inventory, with the speed and flexibility of programmatic advertising.

Lyft Media is designed to engage users throughout their transportation journeys with highly targeted ad solutions.

Sustainable Marketing will now sit as a transversal topic for WFA, connecting with its policy work and all other WFA forums including the CMO, Sourcing, Media and Insight Forums and AI and Inclusive Marketing Communities.