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Citroen and its agency BETC Paris have released a satirical film titled 2034 ELECTION, using political parody to highlight the brand’s long warranty promise.

Coca-Cola has launched a multi-market Lunar New Year and Tet 2026 campaign across Vietnam, Singapore and Malaysia, combining a shared regional design system with locally developed creative platforms.

Terry Hines & Associates has acquired creative content studio Modern Logic, expanding its capabilities as a full-service marketing partner across branding, entertainment and culture.

The design draws inspiration from the historic Gilding Lacquer Art Technique, traditionally used on luxury items, and was refined with artificial intelligence to merge traditional and modern aesthetics.

Brands are facing pressure to dial back sustainability messaging. Kantar’s new data suggests that would be precisely the wrong move.

The restructuring also introduces new executive roles to enhance governance, transformation, and client management.

The work emphasizes fairlife’s richer taste and enhanced nutrition, showcasing moments from slow-motion cereal pours to chocolate milk indulgence and coffee creaming.

The initiatives combine billboards, digital outdoor advertising, a dedicated microsite, and targeted social media outreach to encourage residents to support tort reform in their states.

The campaign features a short film directed by Emmy-nominated filmmaker Justyna Obasi and starring actress Adria Arjona, using cinematic storytelling to convey love’s enduring qualities.

BBH (Bartle Bogle Hegarty) has introduced a refreshed visual identity, marking the first major update since its founding in 1982. The new design honours the agency’s history while emphasising its commitment to creative difference and forward-looking innovation.

The collaboration aims to integrate media planning and buying with creative strategy and production to strengthen campaign performance.

Hero Cosmetics, in collaboration with independent creative agency and production studio Humanaut, launched a playful Valentine’s Day activation called The Breakout Box, turning one of skincare’s least romantic realities—acne—into an indulgent gift. 

The initiative encourages fans worldwide to share their favorite Pokémon and kicked off during Super Bowl LX with a new commercial, available on Pokémon’s official YouTube channel.

The campaign visualises the mental clutter that precedes physical focus. Each stride in the Agility Peak 6 marks a shift from distraction to concentration, as sound design and pacing move the runner towards a steadier, quieter state.

The campaign combines physical toys with a digital experience designed to encourage children to explore creativity through play.

The company also formed a strategic partnership with Publicis Groupe Middle East to support AI-driven advertising and creative production across the MENA region.

The Driver and Vehicle Licensing Agency (DVLA) has launched its first campaign with AMV BBDO to highlight the consequences of failing to tax vehicles

The campaign highlights the brand’s commitment to delivering quality shaves at fair prices, contrasting itself against overpriced competitors and gimmicky features.

Johnnie Walker has launched a campaign celebrating Brazilian percussionist Paulinho da Costa, highlighting his influence on global pop music and his role in shaping some of the industry’s most recognizable recordings.

The work uses a modular storytelling system to showcase three MINI models through the perspective of a single protagonist: a car wash worker who dreams of driving each vehicle.

AIA Group has launched a new brand campaign encouraging people to Rethink Healthy, working with BBH Singapore to challenge established ideas around health and wellbeing across Asia.