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Multiply and NoA to roll out AI platform across Nordics
The agreement follows a trial period and will see Multiply’s tools integrated into the daily workflows of several agencies within the network.
Bastion named creative and media agency for Geely
The partnership will support Geely’s launch and expansion across the Australian market.
MET-Rx campaign blends retro gaming with sports nutrition
The campaign highlights the Big 100 bar, featuring 30+ grams of protein per 100g and flavors including Super Cookie Crunch, Crispy Apple Pie, Peanut Butter Pretzel, and the new Chocolate Chip Cookie Dough.
Red Cross launches campaign on Mexico’s missing persons
Launched amid a national crisis that has seen more than 130,000 people reported disappeared as of January 2026, the initiative positions investigation files as essential tools in the pursuit of truth and accountability.
Bastion renames F1 corner for women engineers
Bastion and Engineers Australia will rename a corner at the season-opening Australian Grand Prix to recognise two senior female engineers, marking a first for Formula One.
Habit targets march madness with fresh campaign
The multi-channel push introduces a new brand world for Habit, anchored in the message that “you either Habit or you don’t,” and aims to differentiate the chain in a competitive fast-casual market.
Foot Locker appoints 72andSunny Amsterdam as EMEA Agency
The partnership will focus on creating brand-building campaigns to engage younger audiences across European markets.
DEPT appoints Mario Zaradic as Creative Director
He will co-lead the DACH Creative Team alongside Creative Director Tina Blech and report to Katharina Lisson, Executive Creative Director. Zaradic will oversee creative work for the agency’s clients while developing campaigns that drive brand growth.
Clash Royale’s decade of fandom comes to life on screen
The campaign highlights the game’s passionate community, combining fan-created content, live-action sequences, and animation to honor players’ creativity.
Greek beer Kaiser hits 50 with creative campaign
First launched in 1976, Kaiser pioneered a new beer category and has maintained its position as the country’s top-selling pilsner, brewed at Olympic Brewery.
NCPA promotes local pharmacies in satirical campaign
The multi-million-dollar, multi-year campaign will air nationally over the next two weeks on CNN, Fox News, HGTV, TBS, and TLC before expanding to local cable, streaming platforms, social media, and online sites.
Tesco campaign spotlights value, community and convenience
The initiative aims to reposition the slogan as an ongoing conversation with customers, colleagues and communities across the UK.
Ad Council invites teens to ‘zill’ for mental health
Announced on World Teen Mental Wellness Day, the campaign introduces a term created with teens themselves: zill, defined as any action that shows love to your mind on good, bad or everyday days.
Heineken spotlights community pub rescue
The initiative underscores the brewer’s long-term commitment to supporting pub culture and social connection at a time when closures continue across Ireland and the UK.
TBWA Hong Kong appoints Choy and Chow as creative partners
The move positions both as Creative Partners, responsible for day-to-day creative leadership and the development of culture-shaping ideas.
Boomshot names Meredith Weiss sole owner
The move formalizes Meredith Weiss’s position at the helm of the New York-based production company and expands Krysia Johnstone’s remit as Boomshot continues to work across the full content lifecycle.
‘Maybe’ campaign reimagines luxury ocean travel
McCann Paris has developed a global campaign for Explora Journeys, repositioning the luxury ocean travel brand as a floating five-star hotel rather than a traditional cruise line.
Celebrity-led Postcode Lottery push hits TV and TikTok
The campaign features the lottery’s celebrity team, including Davina McCall, Emma Willis, Mike Wedderburn, and Fred Sirieix.
Good Foods spotlights shared food moments
Good Foods has introduced its first brand campaign in collaboration with integrated marketing consultancy Rival. Rather than focusing on product features, the campaign centres on the emotional role the brand’s products play in shared moments.
Courage wins Reitmans creative account
Courage Inc. has been appointed creative partner for Reitmans, marking the agency’s first national retail client. The partnership coincides with Reitmans’ 100th anniversary, as the retailer enters a new phase of brand development.
WPP unveils Elevate28 growth strategy
WPP has outlined a multi-year strategy to simplify its structure, integrate its offer and return to organic growth, backed by £500 million in annualised gross cost savings by 2028.
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