Clash Royale’s decade of fandom comes to life on screen

Real-time strategy mobile game Clash Royale, developed and published by Supercell is celebrating its 10-year anniversary with a new film created by DAVID New York.

The campaign highlights the game’s passionate community, combining fan-created content, live-action sequences, and animation to honor players’ creativity.

The film showcases fans going to extremes, from dressing as the game’s Goblin characters in public parks to incorporating iconic emotes into classroom activities. Cameos from influencers, content creators, and e-sports players who have been central to the community over the past decade are also featured.

Andre Toledo, Chief Creative Officer at DAVID New York: "Over the past 10 years, there’s been so much passion for the game that has manifested as this unique kind of content on social media. We wanted to celebrate all the absurd fandom, and the community that has helped make the game what it is today."

Celebrations continue beyond the film

The campaign is the first of several initiatives marking Clash Royale’s 10-year milestone. In-game events and other fan-focused activities will continue throughout the month, reinforcing the connection between the brand and its global player base.

www.supercell.com

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