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The account will include support for product announcements, corporate communications and campaigns designed to raise the profile of Lite Coms' leadership team within the defence and government sectors.

As part of the appointment, Colangelo & Partners will develop campaigns highlighting the region's wineries, winemakers and wine styles, while strengthening relationships with trade and media.

FINN Partners will deliver a communications programme covering corporate profiling, media relations and thought leadership.

The appointment strengthens Hannah Cranston Media's portfolio in the beauty, health and biotechnology sectors.

The agency will also focus on strengthening relationships with consumers and sellers while reinforcing Lazada's position in the country's competitive e-commerce landscape.

That picture emerges from two separate studies by Knak and Gain Theory, which suggest that marketing's greatest challenges lie beyond content generation.

The appointments form part of the organization's strategy to grow visitation and strengthen Chicago's global profile through media relations, influencer marketing, content development and localized communications across key markets.

Brooklyn Water Bagel selected Champion to strengthen its communications strategy as it grows beyond its Florida roots. The agency's remit includes raising the profile of the brand's story while supporting its franchise development objectives.

The appointment extends a partnership that began in New Zealand in 2022, with Tonic now leading earned media, strategic communications and experiential campaigns for Subway across both markets. The expanded remit is now underway.

Ruder Finn will support Wendy’s communications across a range of audiences, including consumers, employees, investors, franchisees, media, creators and local communities.

Lerato Motloung, Account Director at Havas South Africa, succeeds Cherná Lutta, who steps down after leading the group's development and overseeing a series of initiatives aimed at supporting students and early-career professionals.

The communications programme will focus on The Works' Time Well Spent brand proposition while supporting its position as a destination for affordable, screen-free activities for families.

However, long-term brand-building effectiveness has remained broadly stable, suggesting many brands have adapted successfully.

The company plans to extend the technology into the medical, laboratory and wearable technology sectors.

Sabre provides technology solutions for the travel industry and is backed by one of the world's largest travel data clouds.

A key element is the African Responsible Communicator Standard (ARCS), a recognition framework designed to provide a consistent and verifiable professional credential for communications practitioners across participating countries.

Trevelino/Keller has been tasked with developing a public relations-led communications programme that includes strategic communications, executive thought leadership and a refresh of Vintage Modern's website.

According to the PRCA AI Innovation Group, the resource is intended to help organisations move beyond visibility metrics and provide meaningful reporting as AI reshapes how people discover and evaluate brands.

Organisations have invested significant resources in optimising websites, developing keyword-rich content, and improving search rankings to ensure their brands and leadership teams are visible when people search for information online.

As AMC marks its 150th anniversary, the organisation is hosting a volunteer-led relay spanning more than 2,000 miles from Virginia to Maine.

Advertising investment across Australia and New Zealand is becoming more strategic as brands increasingly align media spending with consumer demand rather than simply increasing budgets.