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According to DoubleVerify, the technology is designed to work alongside media buying platforms, enabling advertisers to reduce manual campaign management while adjusting bidding strategies based on performance data.

The study found that 49% of Gen Z sports fans became interested in a sport or athlete through fan-created content or cultural moments,

The latest Platform Insights: YouTube report estimates YouTube's advertising revenue reached $40.4bn in 2025, up 11.7 percent year on year.

The result ends Škoda's Cake Car campaign's 13-year run as the category's top-performing automotive advert.

The partnership also increases programmatic buying opportunities in one of Latin America's largest DOOH markets, providing international media buyers with broader access to premium inventory across high-traffic environments.

The company now expects full-year organic net revenue growth of between 4.5 and 5.0 percent, compared with its previous guidance of 4.0 to 5.0 percent.

The partnership will see i-media deliver a campaign ahead of the event using its motorway media network and audience intelligence capabilities.

This week's developments are driven by a new round of layoffs at WPP, Havas winning the global media account for Candy Crush from Omnicom agency OMD, and Dentsu launching its own retail data infrastructure.

The acquisition also strengthens the group's capabilities in healthcare, quick-service restaurants and multi-location brand management.

The platform measures emotional responses to advertising and assigns a score based on long-term brand-building potential.

The campaign, launched during National Summer Learning Week, features Broadway performer Idina Menzel and hip-hop artist Darryl "DMC" McDaniels.

The company said the platform consolidates workflows that previously operated across separate business units into a single cloud-based system.

Advertising investment across Australia and New Zealand is becoming more strategic as brands increasingly align media spending with consumer demand rather than simply increasing budgets.

The integration is intended to simplify campaign activation across streaming environments while improving efficiency and transparency.

IAB Europe sets the figures against a backdrop of sluggish economic growth and continued geopolitical pressure.

Separate Nielsen Consumer & Media View (CMV) data found that 11.8 million Australians, or 51 percent of the population, take vitamins, while 41 percent purchase them at least once every three months.

The report estimates that strengthening the industry's digital and creative capabilities would increase productivity across a sector that already contributes £109 billion annually to the UK economy, representing 4 percent of total economic output.

Lidiane Jones brings more than 20 years of experience leading product and technology organisations in enterprise and consumer software.

The acquisition combines two independent OOH specialists and expands Talon's presence in the US market.

Chiswick Towers will become part of BackLite UK's Landmark Series, a portfolio of premium digital screens located across central London.

The findings come after the UK's warmest May and June since records began and highlight the role of consistent brand-building in driving advertising effectiveness across the category.