IAS appoints Lidiane Jones as CEO
The appointment aligns with IAS's long-term strategy as artificial intelligence continues to reshape digital advertising
Integral Ad Science (IAS) has appointed Lidiane Jones as Chief Executive Officer, effective immediately. She succeeds Lisa Utzschneider, who led the media quality company for more than seven years and will remain as Special Advisor to the Board through the end of 2026 to support the leadership transition. Utzschneider will also serve as Special Advisor to Novacap and its portfolio companies.
The appointment aligns with IAS's long-term strategy as artificial intelligence continues to reshape digital advertising. The company said advertisers increasingly require trusted intelligence to support real-time decisions across media planning, buying, measurement, and optimisation.
Leadership focused on AI and product expertise
Lidiane Jones brings more than 20 years of experience leading product and technology organisations in enterprise and consumer software. Before joining IAS, she served as CEO of Bumble and previously led Slack as CEO following its acquisition by Salesforce. At Salesforce, she also held the role of Executive Vice President and General Manager of Digital Experiences. Earlier in her career, she held leadership positions at Sonos and spent more than a decade at Microsoft.
Lidiane Jones, Chief Executive Officer, IAS: "IAS occupies a unique position in the market. The company has built an extraordinary technology foundation and has earned real trust across the industry, and with customers around the world. As advertising undergoes another wave of transformation driven by AI, I believe IAS is exceptionally well positioned to lead, innovate, and help customers navigate what's next. I see an incredible opportunity to build on the momentum already in place and help shape the company's next chapter of growth."
Transition follows succession process
The appointment follows what IAS described as a comprehensive succession process conducted in partnership with the Board of Directors, Novacap and Lisa Utzschneider.
Lisa Utzschneider, former Chief Executive Officer, IAS: "Leading IAS has been one of the greatest privileges of my career. Together, we've transformed IAS into one of the world's most trusted media quality companies, expanding our AI-driven technology to help customers navigate digital advertising with greater intelligence, transparency, and confidence. With Lidiane at the helm, I could not be more excited about the future of IAS."
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