Meet The People acquires The LOOMIS Agency

The transaction extends MTP's network into one of the country's largest corporate markets

Advertising holding company Meet The People (MTP) has expanded its presence in the southern United States through the acquisition of Dallas-based agency The LOOMIS Agency and its digital marketing arm, iluminere. The transaction extends MTP's network into one of the country's largest corporate markets, bringing the group to 12 agency brands and more than 850 employees across North America.

The LOOMIS Agency specialises in challenger brand marketing and adds expertise in brand strategy, campaign development and integrated media to MTP's portfolio. The acquisition also strengthens the group's capabilities in healthcare, quick-service restaurants and multi-location brand management.

Dallas strengthens MTP's US footprint

The acquisition establishes Dallas as MTP's hub for growth across the southern United States and expands the group's presence in a market with a high concentration of large and mid-sized businesses.

Tim Ringel, Founder and Global CEO, Meet The People: "This acquisition completes a key milestone in our U.S. build-out. Dallas is home to a large concentration of major and mid-sized companies, and LOOMIS gives us a strong foundation there in a market that is critical to our growth and to the offering we bring clients and investors alike."

LOOMIS retains its identity

Founded as a challenger brand specialist, The LOOMIS Agency has developed expertise in helping brands compete through strategic positioning and a culture-focused operating model.

Mike Sullivan, CEO, The LOOMIS Agency: "LOOMIS has always been built for challenger brands and powered by a culture that puts people first. Meet The People shares that belief, and joining the platform gives our clients broader capabilities and our people a bigger stage to grow."

Agency network continues to expand

The LOOMIS Agency and iluminere will continue operating under their existing brands while maintaining their client relationships. They join VSA Partners and Saltwater within MTP's creative agency portfolio, adding capabilities in brand transformation, creative technology and challenger brand strategy.

Meet The People, founded in 2021, has expanded across North America through acquisitions designed to broaden its service offering while allowing agencies to retain their individual cultures and identities.

www.meet-the-people.com

www.theloomisagency.com

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