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The agency will lead public relations and grassroots marketing initiatives designed to strengthen the state’s workforce, education, and innovation in the mining sector.

The acquisition brings together WSG’s rights expertise and production dealmaking with M+C Saatchi Sport & Entertainment’s creative and audience growth capabilities.

The account, valued in the double-digit millions, will be managed by the Mediaplus Media 1 team based in Munich.

The agency will develop a unified, social-first content strategy and manage ongoing campaign activations throughout the year.

With the addition of creative and social, dentsu will deliver an integrated brand experience for 100PLUS across paid, earned, and owned channels, aligning strategy, content, and media to strengthen consumer engagement.

The agency will lead brand strategy and recruitment campaigns aimed at supporting ERA’s growth and attracting new advisors.

The agency will be responsible for developing behaviour change communication strategies designed to drive a cultural shift in road and maritime safety across New South Wales.

He has been part of the agency for several years and recently stepped into this new role. Marketing Report spoke with him about this next chapter.

Companies are embedding sustainability into strategy not only to future-proof their operations but also to drive systemic impact.

The agency will oversee PR strategy, media outreach, influencer engagement, and brand positioning for Visit Taos

Williams will oversee the integration of DEPT’s design, marketing, experience and technology practices into a unified creative approach.

The World Federation of Advertisers (WFA) has expanded its membership with companies spanning consumer healthcare, haircare, technology, dairy, logistics, and banking.

The assignment begins in the fourth quarter and includes supporting media activity for seven store openings in 2025.

The title features four Challenge Zones based on classic LEGO themes including Pirates, Space and NINJAGO, bringing the brand’s creative universe into fast-paced party gameplay.

The appointment consolidates responsibilities under an integrated team and covers some of Bayer’s most established self-care brands, including Aspirin, Claritin, Bepanthen and Alka-Seltzer.

The agency has been tasked with redefining the iconic charity campaign, building a new strategy and creative platform that will reignite national passion and participation.

The appointment follows a competitive pitch process in which McCann was selected for its combination of strategic insight and creative execution.

SuperRebel.Agency is a creative agency founded by Lodewijk Varossieau on the principle that brave creativity is a powerful business advantage. The agency has grown from a bold idea into a 70-strong creative force with offices in Amsterdam and Breda.ml

The collaboration introduces GWI Spark, an agent that delivers real audience insights directly within Sōkosumi’s open, EU-compliant platform.

With combined billings of 20 billion US dollars, the venture immediately ranks among the world’s largest media investors.

The agency will expand its remit to cover consumer communications for the company’s Pukka and PG tips brands, in addition to its existing trade work.