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Cointreau, the essential orange liqueur and key ingredient in The Original Margarita, is challenging traditional holiday toasts.

Spotlight Outdoor Ads, a prominent player in the out-of-home (OOH) industry, has inaugurated a new era of large-format advertising on the Las Vegas Strip with the launch of the first three towers in its Vegas Strip Tower Network.

sg360°, an omnichannel marketing provider in North America, has named Tedd Aurelius as new Chief Marketing Officer (CMO),  to spearhead company's growth.

The Arena Group has expanded its advertising capabilities by launching a dedicated marketplace on Index Marketplaces, a specialized offering powered by the independent supply-side platform, Index Exchange.

Pay-TV operator Astro Malaysia (Astro), has concluded a comprehensive review of its marketing needs, announcing the appointment of two agencies-on-record (AOR) for its creative and media mandates, effective in 2026.

The public relations industry is at a critical juncture, navigating a landscape where media habits are fragmented and trust is both the most valuable and most vulnerable asset.

The platform enables marketing teams to plan, create, and publish campaigns independently, expanding WPP’s presence across the global advertising market.

The agency’s new approach focuses on helping brands find fast and inventive ways to unlock business growth through the combination of marketing, technology, and data.

The title underscores iO’s expertise in implementing complex automation solutions that connect marketing, sales, CRM, and customer service into one measurable growth engine.

Omnicom Group has reported revenue of $4.0 billion for the third quarter of 2025, reflecting organic growth of 2.6 percent compared to the same period in 2024.

Kramer most recently served as Chief Marketing and Communications Officer at Accenture, where she led a global, technology-driven marketing function.

The move marks a major step in Dotted Line’s long-term growth strategy, adding new capabilities, expanding its client offering, and laying the groundwork for future expansion into the Atlanta market.

He will oversee all aspects of PMG’s regional business, aligning its expansion with the company’s global vision.

A new truth is crystallizing in the marketing world: purpose and profit are not opposing forces, but two sides of the same coin.

By optimizing infotainment systems that make it easy for drivers to access and enjoy content, automakers can strengthen customer relationships and unlock new revenue streams.

The study, Unlocking the value of Values-Driven Marketing, shows that embedding values in advertising increases ad preference, likability, relevance and overall campaign performance.

The collaboration will allow BVM to streamline campaign execution for more than 30,000 small- and medium-sized business clients, enhancing scalability and performance across leading social media channels.

The collaboration aims to transform the way brands connect with consumers, enabling real-time personalization at scale and equipping marketing teams with cutting-edge AI capabilities.

Agency strategy is losing ground within the marketing industry even as client demand for strategic guidance reaches record levels, according to The Future of Strategy 2025, a global survey-led report from WARC.

This expansion is driven by technological innovation, evolving consumer engagement strategies, and increasing regulatory activity.

The update strengthens Monks’ Real-Time Brands approach, which focuses on earning consumer relevance through timely, personalized engagement.