Dotted Line Agency acquires The King Agency

Independent marketing agency,Dotted Line Agency, has acquired The King Agency, one of Richmond’s most established full-service advertising firms. The move marks a major step in Dotted Line’s long-term growth strategy, adding new capabilities, expanding its client offering, and laying the groundwork for future expansion into the Atlanta market.

As part of the acquisition, The King Agency’s entire team will join Dotted Line, ensuring continuity for clients and enhancing the agency’s creative, digital, media, and strategic services. The integration combines The King Agency’s long-standing reputation and creative expertise with Dotted Line’s strategy-led approach to marketing.

Strengthening leadership and regional reach

Lauren Sweeney, CEO, Dotted Line: “By retaining The King Agency’s talented team, welcoming their clients, and combining strengths, we’re multiplying what’s possible for everyone involved. This acquisition affirms our vision for long-term growth, both here in Richmond and in new markets like Atlanta.”

The acquisition also brings a leadership transition for The King Agency. Founder Dave King will retire from day-to-day operations after 25 years but will continue as a consultant to Dotted Line. Meggan Adams will join Dotted Line’s leadership team alongside Lauren Sweeney, Leslie Griles, and Ron Villacarillo.

Building on legacy and innovation

Dave King, Founder, The King Agency: “I’m proud of the legacy we’ve built at The King Agency and the impact we’ve made for clients. Joining Dotted Line ensures continuity for our team and clients, while opening the door to expanded capabilities and a future built on innovation.”

With the acquisition, Dotted Line strengthens its presence in the Southeast and reinforces its focus on innovation, talent development, and client impact as it enters its next phase of growth.

www.dottedline.agency

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