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The role includes responsibility for accelerating adoption of Content Connect, Gracenote’s connected TV advertising platform.

Latin America is rapidly emerging as one of the world’s fastest-growing media markets, with revenues forecast to reach $65 billion in 2026.

He will start on 2 February and take responsibility for the IPA’s Commercial Pillar, a core strand of the organization’s support for member agencies.

Digital performance agency iProspect has renewed and expanded its global search engine advertising (SEA) mandate with Siemens, reinforcing a partnership that spans more than a decade and focuses on performance, scale, and innovation.

The agreement brings third-party verification into Talon’s Digital OOH offering, aiming to provide advertisers with consistent and independently validated reporting.

Growth in the region is being driven by the rapid adoption of online video, advertising-led business models and formats designed for mobile consumption, including microdramas.

The move allows advertisers to secure real-time, guaranteed placements during live sports programming.

The programme provides a consistent and auditable framework for privacy and risk assessments at a time of increasing regulatory scrutiny.

Matt O’Rourke will report to Leeann Leahy, CEO of VIA, and join the executive leadership team. He will be responsible for setting the agency’s creative vision and overseeing creative output across the client portfolio as VIA advances its growth strategy.

Havas CX has released its seventh annual X INDEX Report, highlighting a growing disconnect between what brands promise in advertising and what consumers experience in practice.

The integrations allow brands and their agency partners to understand how advertising on Reddit and LinkedIn contributes to business outcomes beyond online interactions.

Comcast’s Universal Ads has appointed David Shaw as head of global expansion, tasking him with leading the international rollout of the advertising platform as it prepares to enter markets beyond the U.S.

The research focuses on the Smart TV Home Screen and the creative approaches developing there, where discovery, relevance, and interaction increasingly influence brand impact.

The move allows Jet Line’s inventory to be accessed using established programmatic buying tools, data standards and workflows, supporting cross-market campaign planning for global advertisers.

A Nielsen study shows that cultural representation plays a decisive role in how Black audiences engage with advertising, with a majority paying closer attention to ads that reflect their culture and values.

The collaboration brings together Bauer Media Group’s Outdoor, Publishing and Audio businesses, using their combined reach to share practical guidance and place life-saving equipment in public spaces.

Forecasts from dentsu and WARC point to a year defined less by incremental channel shifts and more by a fundamental reordering of how brands create growth, plan media and manage technology.

The partnership delivers access to over 60,000 venues generating more than 1 billion monthly impressions across restaurants, bars, gyms, airports, hotels and other high-traffic business locations.

The changes include the return of BBDO to Hong Kong as Omnicom’s second creative agency brand in the market, alongside TBWA, following the global retirement of the DDB brand.

The initiative is designed to help brands, agencies, publishers and platforms address responsible AI use while balancing transparency with operational efficiency.

The total market has doubled in size since the pandemic, equating to around $150 spent on advertising for every person worldwide.