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The appointment strengthens WPP Media’s existing global relationship with both QSR brands and extends its work across multiple regions, including the UK, Europe, MENA, APAC and South Africa.

It measures what agencies can no longer ignore: social and environmental outcomes, not just attention. Purpose is no longer a trend; it is a competitive edge.

The move positions the agency’s healthcare professional and consumer advertising business within a broader transformation focused on creative capability, network integration and AI-enabled tools across the Omnicom Health ecosystem.

Kyle Duckitt joins the Australian leadership group and will help define the agency’s strategic direction.

The agency will now handle both creative development and media planning for the brand, with a focus on increasing purchase frequency and expanding consumption occasions within the savoury snacking category.

The independent agency will take over responsibilities at the end of May, overseeing media planning and buying across Vax’s floorcare portfolio, which includes electrical appliances and cleaning products.

The group also posted total revenue of €667 million for the period, supported by strong performance in the United States and continued contributions from recent acquisitions.

The partnership marks Cachasol’s first dedicated PR representation, with the agency tasked with leading strategic communications and media relations as the brand builds awareness beyond Mexico.

Kepler has been appointed media agency of record for Daily Harvest, supporting the brand’s expansion beyond its subscription-based model and into broader consumer engagement.

Publicis Conseil and AXA have taken the top positions in the ACT Good Report 2026, with the campaign Three Words named the most impactful work for social good globally.

The agency will develop a year-round, creator-led strategy designed to strengthen cultural relevance and increase engagement

The agency will lead a review of British Equestrian’s current sponsorship landscape while developing a long-term approach to partnerships.

The partnership builds on a year of project-based collaboration focused on refining Dropbox’s social approach, including audience analysis, channel strategy, visual identity development and campaign execution.

WPP has appointed Anne-Isabelle Choueiri as Chief Transformation Officer, tasking her with driving the operational delivery of its Elevate28 growth strategy.

The influencer marketing boom is no longer fueled by million-dollar mega-deals.

The move follows the announcement in late 2025 of an expanded collaboration between AKQA and ITOCHU, which builds on five years of joint work.

Emblem Public Relations has been appointed agency of record for LAIE Vermouth, marking the start of a campaign to introduce Spain’s vermouth culture to the United States.

The partnership enables PHA Group to collaborate with agencies across PROI’s global footprint, supporting cross-border campaigns and knowledge exchange.

The Ogilvy Group has appointed Carol Reed as Global Chief Innovation Officer, a newly created position focused on developing products, services and business models to expand the agency’s offering and drive client growth.

160over90, a division of WME Group, is a leading global sports and culture-first agency with over 670 employees across the US, UK, EMEA, and APAC.

FINN Partners has unveiled Travel with Tastemakers, a global report offering an intimate look at more than 25 destinations through the perspectives of leading creatives.