Big Spaceship to lead Dropbox social strategy

Big Spaceship has been appointed as social agency of record for Dropbox, strengthening its remit to shape the brand’s social strategy and cultural presence across key channels.

The partnership builds on a year of project-based collaboration focused on refining Dropbox’s social approach, including audience analysis, channel strategy, visual identity development and campaign execution.

Expanding Dropbox’s creative positioning

The work aims to highlight how Dropbox supports creative communities, including musicians, filmmakers and designers who use the platform to store, share and collaborate on content. The company reports more than 700 million registered users globally.

A key part of Dropbox’s product ecosystem is Dropbox Dash, a universal search and knowledge management tool designed to help teams locate, organise and secure content across multiple applications.

Strengthening social strategy and engagement

Under the expanded mandate, Big Spaceship will oversee consistent content development across priority social platforms, with a focus on creative storytelling and community engagement aligned with the tone of the marketing and creative industries.

The agency’s previous work with Dropbox in 2025 included the development of a social playbook, campaign frameworks and reactive content, producing more than 100 assets and contributing to increased year-on-year engagement.

Liz Armistead, VP Brand Marketing, Dropbox: "Artists and creators from all walks of life have used Dropbox to create and share work for years. Big Spaceship understood the creative pulse that drives our platform, helping us explore new territories with those communities. Our partnership with Big Spaceship drove increased engagement quarter over quarter in 2025, making this shift to a social agency of record a natural choice."

Taryn Crouthers, CEO, Big SpaceShip: "We’re thrilled to officially partner with Dropbox as social AOR. Liz and the team show up with openness, courage, and real creative ambition. That energy is exactly how you make work that’s both creatively bold and built to drive real business results."

www.dropbox.com

www.bigspaceship.com

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