FCB Health New York rebrands as Olixir NY

Omnicom Health has rebranded FCB Health New York as Olixir New York, marking the start of a new global brand identity that will launch in the US before expanding into additional markets.

The move positions the agency’s healthcare professional and consumer advertising business within a broader transformation focused on creative capability, network integration and AI-enabled tools across the Omnicom Health ecosystem.

Agency leadership remains in place under new identity

Linda Bennett and Kathleen Nanda will continue to lead the agency as President and Chief Creative Officer respectively, overseeing the transition into the Olixir brand while maintaining continuity in leadership.

The rebrand is intended to build on the agency’s creative heritage while aligning more closely with Omnicom Health’s wider network structure and capabilities.

Linda Bennett, President, Olixir NY: "FCB Health NY has never stood still, and Olixir NY reflects that same drive to keep evolving for clients and relentlessly seeking what’s next. We’re building on a powerful legacy with a brand designed for what modern healthcare marketing demands – bold thinking, deeper connectivity and access to the full strength of Omnicon Health’s talent, capabilities and intelligence."

Brand identity draws on innovation and network strength

The Olixir name combines “elixir” with the Omnicom “O”, reflecting the agency’s focus on combining creative strategy, healthcare expertise and network resources.

The positioning highlights increased use of AI-enabled capabilities and cross-network collaboration as central to the agency’s future direction in healthcare marketing.

Kathleen Nanda, Chief Creative Officer, Olixir NY: "Our evolution to Olixir NY reflects exactly who we are – fearless creators and thinkers who stop at nothing to improve lives. Our clients trust us to spark understanding, shift mindsets and show people there is a better way. That drive comes from one question we ask ourselves every day: Where else? Where else will you find a bench this deep that leads with grit, passion and ingenuity? The answer has pushed us into our next era."

Strong award performance precedes transition

The rebrand follows a strong year for the agency, which was named Agency of the Year – Category I at the Manny Awards and earned recognition across major industry events including The One Show, D&AD, London International Awards, MM+M Awards and Creative Floor Awards.

Recent campaigns such as Snowball, The Trial for #ClinicalEquality and Disappearing Doctors have contributed to the agency’s reputation for long-running, purpose-led healthcare communications work.

The transition to Olixir New York reflects Omnicom Health’s broader strategy to unify creative and technology capabilities across its healthcare network while maintaining continuity in leadership and client services.

www.omc.com

www.olixirny.com

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