the7stars wins Vax UK media account

the7stars has been appointed to handle the UK media account for Vax, a manufacturer of floorcare products, following a competitive pitch managed in-house.

The independent agency will take over responsibilities at the end of May, overseeing media planning and buying across Vax’s floorcare portfolio, which includes electrical appliances and cleaning products.

Agency to lead multi-channel strategy

the7stars secured the account against six competing agencies, including incumbent McCann Birmingham. The remit focuses on evolving Vax’s multi-channel approach to align with changing consumer behaviour.

The agency plans to build on Vax’s existing brand presence while integrating digital channels more closely into its strategy. The aim is to maintain scale while improving relevance as consumer discovery and purchasing habits continue to shift.

Recent wins strengthen agency momentum

The appointment follows a period of new business activity for the7stars, including work with Greene King and Financial Times, as well as a role on the UK Government’s integrated agency roster.

The agency has also received industry recognition, including awards from Thinkbox and the Adwanted Media Research Awards, reflecting its position in the UK media landscape.

Verity Kalinowski, Commercial Director, Vax UK: "We are thrilled to be partnering with the7stars as we embark on the next phase of our growth journey, evolving our marketing ambitions, and building on the success of the VAX story to date. As a market-leading brand built on putting consumers first, our ambition is to elevate our marketing — ensuring our content, messaging and execution reflect that at every touchpoint. We’re looking forward to getting started over the next few months."

Kashif Dalvi, Digital Strategy Partner, the7stars: "Vax is a true stalwart of the British home, and we are incredibly excited to be partnering with such a household name. Vax has set ambitious growth goals across its entire portfolio, and having end-to-end responsibility allows us to build an even more cohesive and powerful strategy. By building on their current momentum and introducing fresh, innovative ideas and technology we are positioned to deliver long-term growth for Vax."

The partnership centres on aligning media strategy with long-term growth objectives while reinforcing Vax’s position in the UK homecare market.

www.vax.co.uk

www.the7stars.co.uk

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