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The public relations industry is at a critical juncture, navigating a landscape where media habits are fragmented and trust is both the most valuable and most vulnerable asset.

O’Ryan-Roeder joins from Mindshare ANZ, where she spent ten years, most recently as Managing Director, Sydney, and previously as Chief Client Officer.

The decision unifies media duties for the combined business under one agency, marking a major consolidation within the UK’s largest mobile network operator.

Will AI Take My Job? Dispatches investigates how automation is transforming industries from medicine to law, fashion and music.

Omnicom Group has reported revenue of $4.0 billion for the third quarter of 2025, reflecting organic growth of 2.6 percent compared to the same period in 2024.

The festive initiative promotes the brand’s multi-platform Christmas offering across print, membership, and live events — including its debut on television.

UK insurance company Policy Expert has appointed Goodstuff and Forsman & Bodenfors, both part of the Stagwell network, to lead its media planning, buying, and brand development across the UK.

The update builds on DoubleVerify’s AI-powered classification technology, designed to ensure transparency and protect brand integrity across social environments.

The agency, which has served as the lottery’s lead creative partner since 2021, will now manage all strategic media under a three-year contract starting in July.

Global media agency iProspect has been named media agency of record for supermarket chain Hy-Vee, taking charge of all media planning and buying across channels for the supermarket chain and its affiliates.

WMBC-TV, owned and operated by Mountain Broadcasting Corporation, delivers over-the-air HD coverage and is available on all major cable providers’ broadcast tiers

A new truth is crystallizing in the marketing world: purpose and profit are not opposing forces, but two sides of the same coin.

The initiative will deliver solutions across partnerships, sponsorship, creative strategy, and production, bringing together expertise in storytelling and brand integration.

The appointment marks a significant step for South Africa’s media and advertising sectors, with the goal of delivering consistent, actionable insights into audience behaviour across platforms.

Leopard PR, founded by former journalist Harry Clynch, helps African entrepreneurs and businesses gain global recognition.

The collaboration marks a major step in expanding the beloved brand’s presence across key European markets.

Growth was broad-based across all regions, with the U.S. accelerating to +7.1%, reflecting continued client demand and momentum in AI-led services.

The combination brings together CBS News’s scale and reach with The Free Press’s culture-shaping voice and innovative spirit, united in the pursuit of setting a new standard for trusted journalism in America.

For brands seeking to close the reach gap and capture lost revenue, the solution is clear: a smarter, more deterministic allocation is no longer optional, it's essential for maximizing return in a fragmented media landscape.

The agreement marks the first time H&M has consolidated its media operations under a single agency across these East Asian markets.

Positioned as a one-stop-shop for creators, Global Studios offers state-of-the-art video and audio facilities, seamless distribution across major platforms, and access to Global’s extensive marketing network spanning radio, digital, and outdoor channels.