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The agency’s shift unifies creative, media, data, and strategy into a single collaborative system aimed at improving transparency and eliminating the silos and commercial barriers that clients increasingly find restrictive.

NIQ, a global powerhouse in consumer intelligence, has solidified its standing in the digital advertising ecosystem by earning a partner badge in TikTok's newly launched Media Mix Modeling (MMM) program.

The partnership adds another national retailer to the agency’s expanding roster and reinforces its role in helping established brands modernise customer engagement and drive measurable growth.

The deal strengthens Channel 4 Sales’ position as a trusted partner for media owners, building on its long-standing representation of BBC Studios-owned UKTV.

The product brings together Capitol Confidential’s political journalism with USLege’s real-time policy tracking technology, offering a unified tool for monitoring and interpreting state and local government activity.

This decision adds 13 markets to the 17 that WPP Media won in late 2024, significantly broadening the agency’s responsibility for Henkel’s European media operations.

The findings show confidence returning to the market, with most respondents preparing to increase their budgets and prioritise long-term brand growth.

United Talent Agency has signed the Parmigiano Reggiano Consortium, becoming the product placement agency for the body that represents all producers of the Italian cheese.

Monks Technology Services has formed a strategic partnership with Hydrolix to support broadcasters, OTT platforms, and streaming companies with real-time observability across hybrid cloud and CDN environments.

The Ad Break uses disrupted media moments to remind audiences that energy is often unnoticed until it fails.

The decision follows a competitive pitch involving six agencies, including the incumbent, and awards Bountiful Cow a three-year term as Stagecoach’s media partner.

The platform allows companies to generate indicative TV ad concepts within minutes by drawing on their online footprint and social media presence.

The partnership was announced at ITV Palooza and will launch with I'm a Celebrity... Get Me Out of Here! before expanding to Love Island All Stars, 6 Nations Rugby and Britain’s Got Talent in early 2026.

Under the agreement, Curiosity will oversee creative, strategy, media, analytics, and social media for all four brands. Just Born will continue working with specialty partners for public relations, as well as web design and development.

The study highlights rapid growth in digital connectivity outside major cities, alongside continued reliance on traditional media.

The agency will develop and activate media strategy to support Reckitt’s growth ambitions, leveraging the WPP Open marketing platform.

According to the report, content media — including entertainment and information formats — attracts 58 per cent of ad investment, with streaming TV recording the strongest growth at 12.5 per cent year on year

The future will not be won by the most advanced technology, but by the brands that best understand three timeless human principles: our craving for simplicity, our innate sociability, and our fiercely guarded attention.

The decision reflects Jellyfish’s expertise in digital marketing, its data-driven approach, and proprietary tools such as Pencil and Switchboard.

The move unites two independent agencies with complementary expertise in creative storytelling, media, and technology, forming a cross-border network built for the next phase of marketing.

Now in its 16th edition, the annual report examines how automation, artificial intelligence, and cultural convergence are transforming how people connect, consume, and discover.