Stagecoach names Bountiful Cow as media partner

UK’s bus and coach operator Stagecoach has appointed Bountiful Cow, part of the7stars media group, as its strategic media planning and buying agency. The decision follows a competitive pitch involving six agencies, including the incumbent, and awards Bountiful Cow a three-year term as Stagecoach’s media partner.

The agency will focus on providing strategic guidance and delivering targeted multimedia campaigns that support Stagecoach’s growth plans across national and local markets.

Strengthening Strategic Media Direction

Stagecoach selected Bountiful Cow for its ability to combine commercial insight with creative thinking. The agency will play a central role in shaping campaign strategy and ensuring activity resonates with communities across the UK.

Emma Lowe, Head of UK Marketing, Stagecoach: "We’re thrilled to welcome Bountiful Cow to the Stagecoach team. The agency demonstrated a potent mix of commercial acumen and creative passion for the sector. We were specifically looking for a partner who could provide incisive strategic thought leadership while delivering innovative, highly targeted campaigns that resonate with our local communities. Bountiful Cow showed they are perfectly aligned with our customer and purpose-driven focus, making them the clear choice to help us accelerate our strategic growth over the next three years."

A Shared Vision

Adam Foley, CEO, Bountiful Cow: "Stagecoach buses were a lifeline for me growing up in Devon. As an agency, we understand how important they are to people and communities across the UK. We share a vision with the team at Stagecoach to restate the vital role of the bus in British life."

The appointment was based on several strengths demonstrated during the multi-stage pitch, including the agency’s enthusiasm for public transport, its strategic planning capabilities, and its balance of creativity with commercial thinking. Stagecoach also highlighted Bountiful Cow’s transparent culture, collaborative approach, and strong team dynamics.

Driving Campaign Focus

Bountiful Cow will now begin work on deepening its understanding of Stagecoach’s business and developing a strategic framework for upcoming media campaigns.

www.stagecoachbus.com

www.bountifulcow.com

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