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VIZIO Ads has announced the launch of the VIZIO Branded Content Studio (VBCS), a new business unit created to bring fresh content offerings to millions of VIZIO viewers.

To help business customers understand their carbon tracking and prioritise digital inclusion, Virgin Media O2 Business has launched two new solutions: the ‘Carbon Calculator’ and ‘Tech Donation Programme’.

The Futurum Group, a global technology advisory, media and research firm, announced the acquisition of Business Podcast Network (BPN), a venture-backed media startup known for its popular flagship show The Drill Down.

Fanbase, the ad-free social media platform that allows users to monetize their content and connect with their audience through various media features, announced that its current equity crowdfunding round has successfully crossed $4.50 million.

Bell Media and FOX Entertainment Global announced a new licensing and distribution pact that sees the companies partner to support Canadian original productions for all Bell Media platforms.

Paramount and Sinclair have announced comprehensive, multi-year distribution agreements across all 21 CBS network affiliations for Sinclair stations, including six top-50 market affiliates.

Expanding its industry footprint and capabilities, 1Vision announces the acquisition of Preferred Marketing Solutions, a trailblazing firm headquartered in Louisville, Kentucky.

MediaGo has upgraded its Smartbid capabilities, which ultimately boost conversion rates (CVR) and significantly reduce cost per action (CPA), ensuring advertisers have the minimum bid necessary to secure a display.

Interactive Advertising Bureau (IAB), has released a report showing that brand-building is now accounting for 61% of podcast advertising.

As influencer marketing continues to explode and brands prioritize harnessing the power of creators, Her Campus Media, the #1 media portfolio for college women and Gen Z, has acquired Zfluence, a platform connecting brands with passionate young content creators.

Direct Digital Holdings, an advertising and marketing technology platform, announced a new partnership with Basis Technologies (Basis), a global provider of programmatic advertising and media automation solutions.

Judged by an independent panel of industry leaders and senior marketers, the awards celebrate outstanding work in Singapore’s marketing industry. 

The partnership brings together product sales data and the proprietary media solutions of GroupM, with privacy-safe commerce audiences and proximity-based insights provided by Criteo.

Horizon, an early mover and leader in the big data-based currency area, will negotiate and transact on VideoAmp as currency for demo and advanced audience guarantees for national linear television across select clients.;

Integral Ad Science, a global media measurement and optimization platform, has announced a new Made for Advertising (MFA) AI-driven site detection and avoidance product.

Built in collaboration with its agency EssenceMediacom and Google, and successfully piloted with EssenceMediacom client Bayer, the Accessibility workshop utilizes a Google Lighthouse Accessibility score.

To gain a deeper understanding of this burgeoning market, Havas Market team conducted a thorough analysis across five core western markets: the US, UK, France, Germany, and Spain.

The survey revealed that 88% of respondents co-view streaming television--and they report being more likely to pay attention to both content and ads when doing so.

Leveraging The Trade Desk’s industry-leading platform, ZoomInfo has expanded its omnichannel ad network to access more premium publishers and deliver display, video, and audio ads internationally for the first time.

This launch is the first step in a global rollout of deduplicated, comparable, and comprehensive measurement of audiences across all platforms and media types. The timing of the rollouts and specifics of the solution will vary by market.

The collaboration gives GroupM clients the ability to amplify creator content within the Amazon DSP and in Amazon Sponsored Brand placements.