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Mirroring the Bridgerton narrative of characters challenging societal rules, Dove continues its nearly 70-year mission to redefine beauty on inclusive and empowering terms.

Leveraging Stagwell’s integrated operating model, the agencies will deliver a comprehensive program combining earned influence with data-driven media to create culturally relevant campaigns with measurable outcomes.

The appointment sees VML Canada tasked with creating an insight-led brand platform designed to strengthen The Globe and Mail’s market position and support long-term growth, with campaign development already underway.

Forecasts from dentsu and WARC point to a year defined less by incremental channel shifts and more by a fundamental reordering of how brands create growth, plan media and manage technology.

To mark its 25th anniversary, the Wikimedia Foundation, the nonprofit that operates Wikipedia, has launched a global campaign celebrating a quarter-century of human-powered knowledge.

The total market has doubled in size since the pandemic, equating to around $150 spent on advertising for every person worldwide.

Havas Play Switzerland brings the opportunity for Swiss brands to earn relevance in culture, building long-term relationships with communities and moving beyond campaigns into living, connected ecosystems.

The move follows Assembly’s acquisition of ADK Global last year and brings together brand strategy, creative, media, data and commerce within a single agency structure focused on measurable growth.

The move reinforces WPP Media’s position as a long-term strategic partner to Reckitt, spanning brand building, media effectiveness and digital growth in the Indian market.

The Magnum Ice Cream Company has appointed Publicis as its new global media agency partner

Nielsen, a global audience measurement, data, and analytics platform, and Roku, a TV streaming platform, have announced an expansion of their long-term strategic partnership.

The appointment follows a competitive pitch process and covers both creative and media responsibilities.

The campaign positions the broadcaster as a central partner in the creative life of films, using a dance allegory to express its connection to the seventh art.

The Travel Corporation has appointed Havas as its first agency of record following a competitive pitch at holding company level. The process was managed by AAR Group, with Havas selected ahead of several global agency groups to become TTC’s primary strategic partner.

The acquisition follows the formal launch of MSQ DX last month, which brought together MSQ’s digital experience agencies 26 DX, MMT and UDG under a single global framework.

The changes are positioned as part of dentsu Canada’s focus on talent development, long-term client partnerships and scaling its media capabilities across the market.

Studies from Clutch and UK agency Impression converge on a landscape where optimism is tempered by operational pressures and the imperative to prove value.

The move aims to improve transparency, precision and scalability in creator-led marketing for global brands.

The dentsu agency will oversee all media planning and buying across paid channels, expanding a relationship that began in 2020 when it was appointed to manage performance media.

She will take up the role in March 2026, succeeding Interim CEO Jonathan Allan, who will remain in post until her arrival.

The move consolidates the group’s offering in the market and is designed to provide UK clients with integrated services backed by the flexibility of an independent network and the scale of an international agency group.