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British soft drink Vimto has appointed McCann as its lead creative agency, tasking the network with shaping campaigns that reflect the drink’s energetic personality and strengthen its connection with audiences across the UK.

Hundreds of animated butterflies appeared to fly out of more than 150 digital screens on the Transport for London network, forming one of the city’s most expansive 3D executions to date.

The study outlines major shifts in strategic capability, growing concerns around artificial intelligence, and widening inequalities across gender, ethnicity and wellbeing.

The move signals a shift in the Group’s media approach, with a renewed emphasis on digital transformation ahead of a major global sporting year.

The agency will handle PR, influencer activity, and brand storytelling as the retailer advances its brand transformation strategy.

The figures come from The State of Influencer Marketing in Europe 2025, a benchmark study from Kolsquare produced with NewtonX, which positions the UK as one of the most active markets in Europe.

Patterson previously oversaw client relationships and the agency’s day-to-day operations, working closely with Charlie Rudd.

The site becomes a central hub for teams developing the company’s AI platform for marketing and marks a major commitment to UK-based creative and technological talent.

The work marks the first campaign on this issue in a decade and the agency’s first collaboration with THINK! since its appointment in April.

The St Vincent Place Banner measures 20 metres by 10 metres and spans the façade of the former Clydesdale Bank headquarters, which is undergoing redevelopment.

The hires include two Planning Partners and two social leaders, reflecting the agency’s commitment to deepening its expertise in these areas.

The deal strengthens Channel 4 Sales’ position as a trusted partner for media owners, building on its long-standing representation of BBC Studios-owned UKTV.

The Brave Movement, part of Together for Girls, has staged a striking takeover of London’s Outernet to spotlight the urgent need for global investment in ending violence against children, ahead of this weekend’s G20 summit in South Africa.

The findings show confidence returning to the market, with most respondents preparing to increase their budgets and prioritise long-term brand growth.

The partnership supports AJ Bell’s goal of strengthening customer engagement as it seeks to expand its Feel Good investing approach.

The decision follows a competitive pitch involving six agencies, including the incumbent, and awards Bountiful Cow a three-year term as Stagecoach’s media partner.

The reveal formed the centrepiece of a coordinated display across more than 150 Ocean Outdoor digital screens in four host cities.

The agency will oversee the festival’s content strategy, creative platform and multi-channel storytelling across social media, performance marketing and onsite production.

The study finds that 68.1 million people in the UK use the internet, while 55.5 million social media user identities are active across various platforms.

The acquisition expands Bond’s global reach and strengthens its ability to help brands activate data intelligence across nearly 200 million consumer profiles, powering AI-driven personalisation and loyalty growth strategies.

The collaboration, supported by consultant Owen Johns at Ocean & Sky, marks the beginning of a strategic partnership aimed at deepening Severn Trent’s regional connection and celebrating its distinct approach to serving communities across the Midlands.