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[eMarketer] US executives spot potential risks in AI

16-05-2022 | 07:18:22
In the US, 56% of executives believe AI technology comes with either significant or somewhat significant potential risk.

[eMarketer] Spotify is the digital audio platform of choice in the US

12-05-2022 | 12:03:21
About two-thirds of the US population ages 12 and older listens to digital audio at least once per week, up 5 percentage points from 2021.

[eMarketer] TikTok to surpass YouTube in US

11-05-2022 | 08:58:07
Time spent scrolling through TikTok has been growing fast, and the app is notorious for pulling users in.

[eMarketer] Ecommerce isn't the saving grace Meta needs

06-05-2022 | 08:01:16
Still, the massive user bases of Meta’s social networks are seen as an ecommerce advantage.

[eMarketer] Over a third of US Netflix users don’t pay full price, if at all

03-05-2022 | 08:22:58
The majority, or63%, pay full cost, while 14% share the fee with other users. Netflix’s challenge is to figure out how to get freeloaders to pay their dues.

[eMarketer] Has TV ad spending hit its peak in the US?

14-04-2022 | 08:15:49
This figure will not surpass $68 billion again for the next four years, with TV ad spend dropping to $64.94 billion in 2026 as its share of total media ad spend decreases as well.

[eMarketer] How retail can drive adoption of augmented reality

12-04-2022 | 09:23:00
Only 3% of US adults used AR regularly while shopping, although another 10% used it occasionally, according to a February 2022 Insider Intelligence survey conducted by Bizrate Insights.

[eMarketer] TikTok’s ad revenues climb as it gains on major digital ad players

11-04-2022 | 08:35:42
The app’s ad revenues will settle into a double-digit growth trajectory starting next year and top $11 billion in 2024.

Italian flour companies launch campaign to promote premium organic flours

07-04-2022 | 12:13:00
ITALMOPA, the Italian Association of Millers, established in 1958 and with more than 80 flour companies from across Italy, has launched an ambitious initiative to promote exports of organic soft wheat and durum wheat flour and semolina.

[eMarketer] Cryptocurrency is most popular among higher earners

25-03-2022 | 07:42:12
Gender plays a role as well—half of millennial men hold these digital currencies, while only one-fifth of women in that age group do so.

[eMarketer] Amazon will capture nearly 40% of the US ecommerce market in 2022

24-03-2022 | 07:02:25
Altogether, the next 14 biggest digital retailers will make up just 31.0%, with the remaining 29.5% of the ecommerce pie going to everybody else.

[eMarketer] US in-store card users will be more than 90% of population by 2023

18-03-2022 | 06:20:04
US in-store payment card users will represent 91.0% of the population by 2023, with 68.6% being debit card users, 60.2% being credit card users, and 17.1% being prepaid card users.

 86 percent of consumers will leave a brand they trusted after only two poor customer experiences, study

09-03-2022 | 07:38:55
Emplifi, the unified customer experience platform, has released its “11 key things consumers expect from their brand experiences today,” a new report offering deep insights into customer expectations for B2C brand experiences.

[eMarketer] YouTube is the number one US app for shorter videos

25-02-2022 | 07:47:33
Among US social video viewers, YouTube is the top platform for watching short-form content, with 77.9% of those ages 16 and older going there to stream videos less than 10 minutes long

[eMarketer] Luxury products US shoppers buy in-store

18-02-2022 | 08:56:00
Across almost all product categories, US luxury shoppers are far more likely to make purchases in-store than online. Physical retail has the widest lead in the food and beverage category, followed by watches and jewelry.

[eMarketer] Where to reach livestream viewers on social media

15-02-2022 | 16:20:00
Among US social video viewers, YouTube is the most popular place to watch live content, with 52.0% tuning in on the platform.

Gray TV expands its Atlanta Media investments with purchase of Telemundo Atlanta

07-02-2022 | 10:06:00
 The purchase also includes sister company, Surge Digital Media, a full-service, boutique digital agency that excels at multi-cultural, multi-lingual marketing and video production.

[eMarketer] Social networks that have excelled at holding users’ attention

02-02-2022 | 06:46:38
TikTok takes up more of its users’ time than any other social media platform in the US. This year, adult TikTok users will spend an average of 38 minutes per day on the short-video app.

[eMarketer] Swelling returns force retailers to rethink the shopping experience

28-01-2022 | 07:59:05
US consumers are on track to return more than $761 billion in goods purchased in 2021, per a survey from the National Retail Federation (NRF) and Appriss Retail.

Yieldmo expands into UK market with new senior appointment

25-01-2022 | 07:09:31
Stephen will spearhead developing and executing the company’s local strategy, as well as acquiring new clients. The move signals the company’s commitment to international expansion, especially in the UK market.

[eMarketer] Marketers increasingly turn to TikTok for influencer marketing

20-01-2022 | 06:51:06
US marketers' interest in TikTok for influencer marketing has skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay.

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