Triton Digital expands podcast ranker with audience data

Triton Digital has released the latest update to its U.S. Podcast Ranker, adding new audience intelligence tools designed to give advertisers and agencies a clearer picture of podcast reach and demographics.

The enhanced platform introduces three features: a Top 200 list of podcasts among U.S. listeners aged 18+, rankings for reaching specific audience segments, and detailed podcast genre audience profiles.

The additions combine survey and download data, delivering a broader view of listener behavior across the U.S. market. Insights are based on the Demos+ survey, developed with Signal Hill Insights, and will be updated quarterly alongside Triton’s existing monthly download ranker.

Broadening reach beyond the top 50 shows

With the new ranker, advertisers can access audience profiles across more than 40 demographic and purchase intent categories, including household income, lifestyle interests, and consumer behavior. This allows for targeted planning at both show and genre level.

Daryl Battaglia, SVP, Measurement Products & Strategy at Triton Digital: "We built Demos+ to surface the types of insights advertisers need, but haven’t had consistent access to in audio. It’s about who listeners are, what motivates them, and why they tune in. That level of context drives better decisions, smarter investments, and more inclusive planning across the board."

The data underscores opportunities in investing beyond the most popular shows. While the top 50 podcasts reach 49 percent of monthly podcast consumers, 84 percent report listening to at least one show outside of the top 50 in the past month. Triton positions its extended ranker as a way for advertisers to connect with more diverse and underserved audiences.

Q2 2025 podcast results

The Q2 2025 U.S. Podcast Ranker highlights the top shows and categories by unique audience reach:

Top 10 Podcasts

The Joe Rogan Experience [Joe Rogan]

The Daily [The New York Times]

Crime Junkie [audiochuck]

Call Her Daddy [SiriusXM Podcasts]

SmartLess [SiriusXM Podcasts]

This Past Weekend w/ Theo Von [Theo Von]

Dateline NBC [NBC News]

Stuff You Should Know [iHeart Audience Network]

This American Life [NPR]

The Breakfast Club [iHeart Audience Network]

Top 3 Podcast Categories by Reach

Comedy (42.1%)

News (27.3%)

Society & Culture (23.4%)

Expanding tools for advertisers and publishers

Triton’s enhanced ranker is positioned as the largest publicly available podcast audience measurement in the U.S., designed to help advertisers identify relevant opportunities and publishers demonstrate value to brands.

www.tritondigital.com

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