Marketing Report


Volkswagen commemorates 75th anniversary of the brand in the US with year-long campaign

19-01-2024 | 07:45:44
To celebrate the momentous anniversary, the rand is announcing a year-long holistic campaign that will serve as a love letter to the American people, and an invitation to be part of Volkswagen's electric future.

Truckable launches OOH advertising on semi-trucks

19-01-2024 | 07:35:10
Truckable provides managed mobile billboard campaigns using its network of dozens of print shops and 1000s of truckers all over the US

Lincoln Financial Group and Havas launch integrated campaign on retirement planning

18-01-2024 | 10:13:48
The campaign's new reframe of retirement advertising features The Hiking Plan, The Wellness Plan, The Sailing Plan, and essentially any pastime consumers will need to financially plan for.

Illumina Ventures Labs launches in US and UK targeting startups advancing human health

17-01-2024 | 10:49:13
Illumina Ventures Labs, an early-stage company creation and investment engine with fully equipped genomics labs based in Foster City, CA and Cambridge, UK, is now operational and finalizing agreements with several startup companies.

Planters nuts and snacks manufacturer launches “Ahhh, nuts” ad campaign

17-01-2024 | 10:25:00
The innovative campaign, developed in collaboration with BBDO MW features four, fast-paced, high-energy spots depicting everyday mishaps while fishing; waiting at a cash machine; opening a highly carbonated bottle; and an experience at a vending machine.

Half of Connected TV users in US wish all TV ads had a seamless option to buy the advertised product, research

17-01-2024 | 09:40:14
The study surveyed more than 1,200 US consumers to determine their perceptions of shoppable TV advertisements and subsequent purchasing behavior.

Global communications firm Edelman appoints Kirsty Graham CEO of US operations

16-01-2024 | 10:22:06
Graham, currently Global President of Edelman’s Practices and Sectors, will oversee the firm’s largest region comprised of nearly 2,500 people in 12 offices.

Robotics Solution platform Richtech Robotics chooses 5WPR as agency of record

12-01-2024 | 07:55:32
Richtech has hired 5W to establish it as the go-to fleet robotics solution across the country in restaurants, hotels, casinos, senior living homes, factories, and retail centers—aiming to bring people together by automating the tasks that keep them apart.

 T-Mobile US picks Dentsu Creative as its lead creative agency

10-01-2024 | 09:41:36
The partnership goes beyond the traditional advertising and marketing status quo with the ambition of helping America's 5G leader continue to define its next era in the ever-changing wireless industry.

Women's health medtech startup Biorithm secures $3.5m Series A funding to advance maternal care worldwide

21-12-2023 | 17:03:00
Biorithm, a global women's health medtech, has closed $3.5 million in Series A funding, co-led by Adaptive Capital Partners and SEEDS Capital.

Pier59 Studios oversees Neiman Marcus' 'New Frontiers' campaign on sustainable practices

21-12-2023 | 10:00:20
The resulting digital campaign not only celebrates Neiman Marcus' rich heritage and innovative spirit, but also underscores the luxury retailer's commitment to eco-conscious and sustainable practices.

US brands spent $394B on advertising this year, more than Chinese, UK, Japanese and German companies combined, report

21-12-2023 | 09:38:14
In 2023, the global advertising market hit a new record, with the annual ad spending jumping over one trillion dollars for the first time, and most of that value came from the United States.

Edelman appoints Taj Reid U.S. Chief Creative Officer

21-12-2023 | 09:33:20
Edelman is announcing new, key appointments within its creative leadership team, reinforcing the firm’s commitment to creative that is culturally salient and inspires action.

Chivas Regal launches ad campaign in US celebrating the power of shared success

20-12-2023 | 10:12:08
Chivas' new campaign embarks to reimagine hustle-culture with a modern-day vision of aspiration: shared success.

Instacart brings in-class advertising to merchants with new Shopify app

18-12-2023 | 10:50:00
Instacart partners with more than 1,400 retail banners across North America, which means that without taking any action, many CPG brands on Shopify are likely already driving sales through the Instacart Marketplace.

Nielsen and LG Ad Solutions in a deal to create largest ACR data footprint for TV measurement in the US

13-12-2023 | 08:04:00
LG Ad Solutions is providing Nielsen with ACR data for both linear and CTV measurement, providing greater stability for Nielsen National TV audience estimates.

Edelman announces US appointments and market consolidation

10-11-2023 | 09:03:19
Edelman has announced several leadership appointments to advance the firm’s communications advisory ambition and unify its go-to-market approach in key markets.

Public trust in AI technology declines amid release of consumer AI tools, report

02-11-2023 | 09:00:00
Generative artificial intelligence (AI) has dominated much of the public conversation about technology following the release of tools like ChatGPT and Jasper Chat.

Web3 Pro closes new funding round in further sign of digital ads upheaval

27-10-2023 | 07:47:00
Web3 Pro, a MarTech SaaS company built around targeted opt-in marketing, closed a substantial round of fresh funding from P101, one of the largest European venture investors, bringing the total raised to date to almost $10 million, with a post money valuation of $57 million.

Pecan AI named as Meta business partner for marketing measurement

17-10-2023 | 14:00:00
Pecan AI, a player in AI-based predictive analytics for analysts and business teams, has announced that it has been named a Meta Business Partner within the Measurement specialty.

VideoAmp to measure deduplicated YouTube reach and frequency

17-10-2023 | 13:50:00
This will allow advertisers to measure YouTube campaigns, leveraging VideoAmp’s currency-grade dataset within one unified platform.