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The Don’t Be Chicken campaign marks Bojangles’ push into a market known for established favourites, using humour and provocation rather than price-led messaging to attract attention.

The move strengthens digital out-of-home advertising opportunities in the communities of Barnwell and Bamberg.

New analysis reveals where users are concentrated globally and how engagement differs across regions and demographics.

OBM & IKE Smart City’s network features high-impact digital spectaculars and interactive kiosks across 27 major cities and key neighbourhoods, creating opportunities for brands to reach audiences in both urban centres and hard-to-reach areas.

The agency will lead public relations activity across the business, with a focus on earned media and engagement with collectors, retailers, restaurants and consumers in the rare wine and spirits market.

Wayne State University has expanded its “Warrior Strong” platform with a new campaign, “Warrior Strong Is ___,” aiming to showcase the university’s broader impact across Michigan.

Traditional formats—including billboards, transit, street furniture, and place-based media—also posted gains, with transit leading growth for the second consecutive year at 9.2 percent annually.

The Missing Word initiative introduces ollipsent (oh-LIP-sint), giving a name and recognition to one of the most devastating human experiences.

The move aims to enhance marketing opportunities for businesses across the region.

Omnicom Media Group has appointed Bradley Rogers as chief executive officer of OMD USA, effective March 23, as the agency focuses on strengthening leadership in its largest market.

The findings highlight a widening gap between consumer use of AI tools and their expectations of how brands apply the technology.

The campaign launched with a brand film highlighting key moments from the 2025 season while promoting the players and storylines shaping the upcoming campaign.

The platform includes tools such as MMM, GeoMMM, Ad Copy AI and Brand Equity to help connect media investment with measurable business outcomes across the brand portfolio.

The agency will lead the retailer’s brand strategy, creative development and content initiatives as BrandsMart expands both online and in-store.

The Miami-based agency will oversee strategic communications, brand amplification, and media outreach as Flam expands awareness of its AI-powered approach to interactive brand content.

The expansion reflects the studio’s growing international profile and supports its ambition to deliver its storytelling approach and production expertise to the North American market.

The campaign spans Times Square in New York, Toronto in Canada, and the Shibuya Scramble in Tokyo, bringing the message to some of the world’s most iconic locations.

The move adds an experienced creative leader to the agency as it continues its collaboration with one of the world’s largest beverage companies.

The multi-million-dollar, multi-year campaign will air nationally over the next two weeks on CNN, Fox News, HGTV, TBS, and TLC before expanding to local cable, streaming platforms, social media, and online sites.

The agreement is subject to approval by Denver City Council and, if confirmed, will take effect in May 2026.

The collaboration will distribute Footballco’s coverage throughout Clear Channel Outdoor’s digital billboard network, which reaches 65 million adults aged 18 and older each week, according to Geopath 2023.