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The brief challenges Mother to create a shared narrative that highlights the individuality of each airline while reinforcing the collective strength of the Lufthansa Group.

The deal brings together Mindgruve’s media, commerce and data technology capabilities with Ameo’s long-standing expertise in Amazon advertising and analytics.

The campaign invites audiences to explore a century of aviation and brand communication, combining historical illustrations, period-specific styles, fashion, and aircraft with contemporary Lufthansa imagery.

The move expands the group’s presence in the market and forms one of the country’s largest digital agencies.

The Everything In One Place campaign, created with adam&eveDDB London and Berlin, runs across TV, VOD, radio, outdoor and social channels.

The agency has been appointed by Baros Maldives, La Réunion, and weloveholidays for ongoing PR and communications work.

DEPT was responsible for influencer marketing, including the development of the event concept, and curated twelve of Germany’s trendiest fashion influencers as well as creators from France and Belgium.

The firm will join H/Advisors, Havas’s global strategic communications consultancy, further bolstering its presence across Germany, the DACH region, and Europe.

Tasked with elevating DEPT into a creative powerhouse within its global network, she’s championing a vision where technology, data, and creativity work seamlessly together.

The initiative focuses on building awareness and positioning the Spanish brand as a distinctive alternative in one of Europe’s most established beer markets.

The account, valued in the double-digit millions, will be managed by the Mediaplus Media 1 team based in Munich.

Her appointment reflects the agency’s ambition to strengthen its position in the evolving German advertising market, where clients increasingly expect both cultural relevance and measurable results.

At DMEXCO 2025 in Cologne, Bas Vlugt spoke with Patrick Edlefsen, Managing Director DACH at Channel Factory. Since May, Edlefsen has been leading the region and shares his enthusiasm about the role and his market.

The move is part of the company’s strategy to simplify the connected TV (CTV) landscape for advertisers, broadcasters, telcos and publishers.

The agency will oversee digital services across user experience and interface design, agile delivery of new features, and continuous optimization of platforms including miles-and-more.com, the Miles & More app, and worldshop.eu.

On 6 September, a large-scale consumer activation will take place at CentrO shopping mall in Oberhausen.

The win covers media strategy, planning, and buying across the DACH region and the UK for both Motel One and its newer lifestyle brand, The Cloud One.

The project was developed in collaboration with gaming studio Beyond Creative and marks Sparkasse’s first activation on Fortnite.

plancraft, a Hamburg-based SaaS construction tech company, has secured €38 million Series B funding led by Headline with participation from existing investors

The Deutsche WertpapierService Bank (dwpbank), has acquired Berlin-based fintech lemon.markets.

Berlin-based Bling, Germany's banking app for families, has acquired Hamburg-based startup Finstep, to expand its own educational offerings