Natwerk launches BiFi Chicken campaign in Germany
Amsterdam-based agency Natwerk has developed the campaign for BiFi Chicken, which is being rolled out this week across Germany. The campaign will appear on television, online and social media. On 6 September, a large-scale consumer activation will take place at CentrO shopping mall in Oberhausen. After earlier campaigns in the Netherlands and Belgium, Natwerk is now also taking on BiFi in Germany, Switzerland and Austria.
Campaign taps into changing snacking habits
With BiFi Chicken, the brand responds to the growing demand for lighter and more conscious snacking options. Made from chicken, the product primarily targets millennials while also appealing to existing fans.
Jeroen Mustert, Managing Director, Jack Link’s EMEA: "During the pitch, we were looking for an agency that dares to surprise while striking the right chord with our audience. Natwerk immediately stood out with a creative idea that combines boldness with relevance. With this campaign, we show how BiFi evolves while staying true to its character."
Natwerk seizes opportunity in German market
Jurgen Retra, Head of Strategy, Natwerk: "BiFi Chicken is the logical next step. We focus on the Busy Ben: millennials who are always on the move, quick to adapt, and increasingly choose lighter, more conscious and better options. With a creative concept that resonates with both young consumers and existing fans, Natwerk helps BiFi grow its market share in Germany."
Reinier Steures also highlights the importance of this collaboration.
Reinier Steures, Owner, Natwerk: "A Dutch agency that gets to promote a snack sausage in Germany – wurst country – for a leading brand… that’s fantastic. After bunq, we’re now crossing borders with BiFi, a great sign of our growth."
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