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Ogilvy appoints global comms and marketing chiefs
Both executives will report to Laurent Ezekiel, Global CEO of The Ogilvy Group, and will work alongside Global Head of Growth Kelsey Murray as part of a senior leadership team focused on coordinating Ogilvy’s Growth, Marketing and Communications functions worldwide.
Ogilvy and WPP lead World Creative Rankings
Provisional standings: LePub, TBWA, and Uncommon Creative Studio record the biggest gains
Havas names de Andréis Chief Strategy Officer
Reporting to Chairman and CEO Yannick Bolloré, Raphaël de Andréis will work with the leadership teams across Havas' Creative, Media, Health and Content at Scale networks.
Ogilvy study links trust to consumer spending
Alongside the research, the agency has introduced an AI-powered diagnostic tool designed to help organisations identify reputational risks that may affect commercial performance.
Ogilvy Network reaches 30 Lions at Cannes
The campaign addressed a long-running challenge for Clash Royale, one of the world's most successful mobile games, which has faced numerous imitators replicating its branding, gameplay and characters.
Ogilvy wins Movember PR account in Australia
Ogilvy secured the account after a competitive review process, with Movember citing the agency's earned creative capabilities, strategic approach and understanding of the men's health sector.
Ogilvy announces APAC leadership changes
Ogilvy has announced a series of leadership changes across its global and Asia Pacific operations as long-serving executive Kent Wertime prepares to retire at the end of June.
WPP backs Ogilvy expansion into athlete-led marketing
The move is designed to help brands connect more directly with culture through athletes and creators, while extending Ogilvy’s reach across sport, entertainment and social platforms.
Ogilvy Paris names Benjamin Bregeault CCO
His appointment reflects Ogilvy Paris’ focus on integrating digitally driven creative work across its client portfolio.
[Interview] Asli Sahin, ECD, Ogilvy Amsterdam
Recently appointed as Executive Creative Director at Ogilvy Amsterdam after moving from Berlin, Asli Sahin joins the agency with a mandate to push creative boundaries and reignite its creative energy.
Ogilvy names Carol Reed as innovation chief
The Ogilvy Group has appointed Carol Reed as Global Chief Innovation Officer, a newly created position focused on developing products, services and business models to expand the agency’s offering and drive client growth.
[Column] Julia de Sainte-Marie: The good AI: Boosting brand equity, protecting trust
For our valued clients, such as L'Oréal and Citeo, we develop tailored "AI ethics playbooks" and conduct specific trainings.
Gamm vert campaign promotes home-grown food
The initiative, titled The Grow’ceries, builds on the brand’s earlier Grow Your Groceries concept and introduces a limited-edition range of packaging designed to resemble supermarket items such as crisps, sauces, soups, and pesto.
[Interview] Rory Sutherland, Vice Chairman, Ogilvy UK
At the headquarters of Tony’s Chocolonely in Amsterdam, Marketing Report sat down with Rory Sutherland for an extended conversation following his keynote.
[Marketing Week] Bob Koigi: Consumers remain a mystery to marketers
While most marketers see AI as essential, reports from Supermetrics reveal that only 6% have fully integrated it into their workflows.
Ogilvy launches offering to boost consumer connections
Recognizing that consumers increasingly seek self-fulfillment rather than transactional loyalty, the platform enables brands to meaningfully integrate into people’s lives while driving business value.
[Marketing Week] Bob Koigi: Media shakeup: Who will win WBD?
In a dramatic escalation of the fight for Warner Bros. Discovery (WBD), Paramount Skydance has submitted a revised acquisition proposal, forcing the WBD board to acknowledge that the bid could potentially be superior to its existing agreement with Netflix
[Interview] Kelly Benmussa, Head of Social and Influence, Ogilvy Paris
Kelly Benmussa, Head of Social & Influence at Ogilvy Paris, has risen from Community Manager to leading the agency’s Social & Influence practice.
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