Fairphone appoints Weber Shandwick as lead PR agency across Europe

Fairphone, the industry player in long-lasting sustainable electronics, has appointed Weber Shandwick, the earned-first global communications agency, to lead earned media campaigns in the UK and Europe.

This follows a competitive pitch process and the partnership is effective immediately. Weber Shandwick will serve as the retained PR agency for Fairphone in the Netherlands, the UK, France and Germany. The business will be based out of Weber Shandwick’s Netherlands hub office.

Tasked with delivering impactful earned media content, Weber Shandwick will highlight Fairphone's unique approach to consumer electronics, which is transforming the industry by redefining how devices are built and produced. The agency aims to enhance brand awareness across key European markets.

Suzanne Stofberg, managing director, Weber Shandwick Netherlands: “We are proud of this new partnership with Fairphone, a powerful and innovative brand that resonates with consumers who want to make more sustainable choices yet also value design and contemporary technology. With our extensive network of agencies, we'll be supporting the brand across Europe to amplify its message of sustainability and ethical innovation.”

Fairphone focuses on designing products that are built to last, provide a great user experience and seamlessly integrate with the lifestyle of its target audience, while remaining committed to its core values of sustainability and ethical manufacturing.

Ioiana Luncheon, public relations and communications manager, Fairphone: " “We are thrilled to collaborate with Weber Shandwick and are impressed by their work and expertise. This new partnership will support our efforts to increase brand awareness across Europe, helping us gain market share in a competitive industry.”

www.fairphone.com

www.webershandwick.com

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