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Katt Williams helps TextNow rewrite mobile rules
Developed by Burrell Communications, the campaign challenges conventional mobile contracts and positions TextNow as a flexible option for consumers seeking greater control over how they pay for wireless services.
Tesco Mobile celebrates human connections in campaign
Rather than promoting devices or technology, the initiative emphasizes how Tesco Mobile supports everyday relationships with family, friends, and communities.
Stagwell partners with AppLovin to boost mobile campaigns
The collaboration provides clients with enhanced measurement, reporting, and optimization tools for mobile campaigns.
Akcelo acquires POPULA to boost mobile-first creativity
The integration strengthens Akcelo’s offering in mobile, social and digital while bringing senior leadership experience from inside Meta and Google.
Digital hide and seek campaign tackles screen addiction
The initiative aims to highlight the risks of excessive screen use in a playful way while encouraging young people to discover offline activities.
Samsung expands mobile cloud gaming platform to Europe
The launch will give Galaxy users instant access to a growing library of premium mobile titles without the need for downloads or installations.
[Report] Wireless audio devices industry poised for $70.9 billion market boom by 2029
The wireless audio device market is projected to reach from $56.5 billion in 2024 to $70.9 billion by 2029; it is expected to grow at a CAGR of 4.7% from 2024 to 2029.
Screen-Free Sleep campaign launches to address America's youth sleep crisis
In a bold wake-up call to parents everywhere, the team behind the acclaimed Screenagers documentaries and the "Away for the Day" campaign, has launched its latest national initiative: Screen-Free Sleep.
Approov closes £5m Series A funding to redefine mobile app security for the AI era
Approov, an innovator in mobile app and API security, has successfully closed $6.7 million Series A funding round.
Turkish mobile games studio Good Job Games raises $60m funding to accelerate growth
Good Job Games, blazing a path as one of Türkiye’s fastest-growing mobile games companies, has raised $60 million Series A round,
Samsung showcases creative potential of Z Fold7 in cinematic finale
Previous iterations of this product launch film feature other noteworthy creatives, Dylan Efron and Jaden Smith, thriving in lanes they paved themselves.
Mobile gaming projected to hit $126B in 2025, report
In 2024, global mobile app usage soared to an astonishing 4.2 trillion hours, an all-time high that powered a massive $150 billion consumer spending across mobile platforms.
T-Mobile Advertising Solutions announces agency partnership with IPG Mediabrands
This partnership with T-Mobile Advertising Solutions (T-Ads) creates a direct path for IPG Mediabrands agencies and clients to activate campaigns with T-Ad’s first-party data and product suite, while also opening up opportunities for shared innovation and test-and-learn initiatives.
Fairphone appoints Weber Shandwick as lead PR agency across Europe
Weber Shandwick will serve as the retained PR agency for Fairphone in the Netherlands, the UK, France and Germany. The business will be based out of Weber Shandwick’s Netherlands hub office.
Heineken creates flipping phone case to combat digital distractions
Heineken has created a prototype phone case that helps with a very modern problem: everyone being at the bar scrolling through their social media rather than talking to each other.
Mobile gamers prefer non-intrusive audio ads over video interruptions, study
Responses were collected from users who had heard or interacted with the actual ad format, ensuring that the feedback came from qualified, contextually relevant participants.
Heineken's social screen turn mobile devices into a shared football experience
In a dynamic and high-profile event that redefined the UEFA Champions League experience, Heineken unveiled the Heineken Social Screen – an unprecedented, expandable screen wall created by seamlessly connecting multiple mobile devices.
Apple brings Saudi soap opera drama to life with iPhone 16 Pro in Ramadan campaign
The campaign showcases how advanced camera features in iPhone 16 Pro can smooth out life's dramatic moments. The campaign is launching across Saudi Arabia and consists of two spots – ‘The Matchmaker’ and ‘Favorite Son’.
Realme’s phone campaign targets blue-collar workers
The campaign, shot in Ho Chi Minh City, Vietnam, by Vantage Pictures, was a cost-effective solution for the numerous locations required to tell these vignette-structured stories.
LoopMe acquires mobile advertising platform Chartboost
With a fully organic 40% compound annual growth rate (CAGR) on Gross Revenue for the period FY2018-2023, LoopMe is now further accelerating its growth through M&A.
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