Marketing Report


StackAdapt and OpenX partner to enable political advertisers to reach target audiences programmatically

12-06-2024 | 11:15:00
In the US, $8.9 billion was spent on political advertising during the 2022 midterm elections. AdImpact estimates that the 2024 political cycle will see that number increase to $10.2 billion, with a quarter of that spend going to digital and CTV.

Asian American audiences spend nearly equal time watching content on TV and smartphone, report

03-05-2024 | 08:30:51
The report titled, Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, highlights that Asian Americans are spending nearly equal time watching  content on their TVs and smartphones.

YouAppi and Xsolla launch programme to help mobile game developers grow their business

29-04-2024 | 09:58:00
Xsolla, a global video game commerce company, has announced that they are launching a partnership with YouAppi, the mobile marketing platform for global brands wanting to grow their business.

Stockholm-based Telness Tech secures €5m funding, expands into the U.S. market

05-04-2024 | 08:44:00
Telness Tech, the Stockholm-based full automation software company for the telecommunications industry, has secured €5 million in bridge-funding in the midst of a rapid international expansion, swapping operational founder roles and gearing up for new market entries.

Airlines, retailers among sectors with untapped advertising potential in mobile gaming, report

15-03-2024 | 07:20:07
With leading publications heralding mobile gaming as a pivotal advertising frontier for 2024, the B.I.G. BRAG Index lists the brands consumed more by gamers than the general population.

Mobile ad spend to reach $362 billion in 2024, report

12-01-2024 | 07:25:11
The report reveals that mobile made a comeback after a one-year market slowdown. Consumer spending grew to $171 billion (+3% year on year).

 T-Mobile US picks Dentsu Creative as its lead creative agency

10-01-2024 | 09:41:36
The partnership goes beyond the traditional advertising and marketing status quo with the ambition of helping America's 5G leader continue to define its next era in the ever-changing wireless industry.

Brand marketing to performance marketing continues to grow, research

11-12-2023 | 12:30:00
More than 1,600 mobile app marketers were surveyed across nine countries, including US, UK, Korea, France, Germany, Indonesia, Japan, Singapore, and Vietnam.

Fintech firm LemFi raises $33m to transform financial services for immigrants everywhere

29-08-2023 | 09:44:00
LemFi (formerly Lemonade Finance), a fintech platform transforming financial services for immigrants, has raised $33 million Series A round led by Left Lane Capital.

Global mobile analytics market to reach $31 billion by 2030, fueled by mobile advertisement, study

01-08-2023 | 09:49:45
Mobile Advertisement & Marketing Analytics, one of the segments analyzed in the report, is projected to record 20.6% CAGR and reach US$18 Billion by the end of the analysis period.

Consumers are turning to retailers' mobile apps to score personalized offers and deals, survey

29-03-2023 | 17:37:00
Mobile app experience company Airship has released new global consumer research at Shoptalk to shed light on consumer behaviors and preferences for mobile apps from retailers.

Global mobile advertising market to grow by $290 billion between 2022 and 2027, report

24-02-2023 | 12:08:00
The global mobile advertising market size is forecast to grow by $290.16 billion between 2022 and 2027 at a compound annual growth rate of 12.54% according to a report by Technavio.

[eMarketer] How Gen Z consumes media

22-12-2022 | 14:36:50
Instead, Gen Zers’ TV time is headed to social media—which includes digital video—where they spend the bulk of their time with media.

T-Mobile Netherlands deploys Lifemote for home network assurance

28-10-2022 | 16:28:00
Lifemote, the provider of cloud-based AI-driven WiFi Analytics, and T-Mobile Netherlands, the Internet Service Provider (ISP) in the Netherlands, announced the rollout of Lifemote's home analytics software across the T-Mobile Netherlands installed base.

Vodafone to launch Europe-wide ad campaign with iPhone 14 nature message

28-10-2022 | 15:32:00
Vodafone will light up Europe with an advertising campaign that will leverage the superior photographic capabilities of the new iPhone 14 to capture nature at is finest, highlighting Vodafone’s use of 100% renewable electricity in its European network

Ovzon receives $2.9m order for its industry-leading SATCOM-as-a-Service

27-10-2022 | 14:14:00
Broadband telecommunications company Ovzon, has received a $2.9 million order for SATCOM-as-a-Service from Global RadioData Communications (GRC), in the United Kingdom.

[eMarketer] 5G phone price drops as popularity rises

30-09-2022 | 14:34:56
The average selling price (ASP) of smartphones will be $413 worldwide this year, up $70 from 2020.

[eMarketer] Apple to launch satellite distress service for iPhone 14 this fall

14-09-2022 | 15:24:27
The Emergency SOS via satellite feature provided through Globalstar Inc.’s satellite network will be free for two years.

[eMarketer] 5G will make up majority of smartphone shipments

27-07-2022 | 13:52:09
This year, for the first time, 5G phones will make up the majority, or 56%, of smartphone shipments worldwide.

Highest-ranking apps on Google store have either black, red or white icons, study

06-06-2022 | 10:15:00
According to, consumers spent $33 billion on mobile apps in the first quarter of 2022, the biggest ever amount. In just two years, that’s risen by 40%, although the pandemic-related surge in mobile growth is diminishing.

[eMarketer] US smartphone in-app purchases to pass $40 billion mark this year

02-06-2022 | 11:00:00
US smartphone in-app purchase spending will hit $42.31 billion this year, up 13.0% over 2021. Growth will slow to the single digits over the next few years, and spending will pass the $50 billion mark in 2025.