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Merlot Marketing will work alongside developer Somers West and on-island sales partner Hapuna Realty to build awareness of the community and generate interest among prospective homebuyers.

The first phase of the contract will introduce 33 small-format full-motion screens, expanding Ocean Outdoor's The Loop network in London from 81 to 114 screens.

The move integrates MLMS’s services into Keller Williams’ in-house offering, aiming to scale branding, design, and production capabilities across its global network.

The campaign signals a broader brand rebuild aimed at repositioning Opendoor as a trusted, seller-friendly platform rather than a home-flipping service.

The campaign centres on themes of home, community and connection.

The campaign debuts alongside Zillow advertising during the Grammy Awards broadcast, marking a broader shift in how the brand shows up beyond moments of transaction.

Bilt has announced an exclusive collaboration with A$AP Rocky to celebrate the release of his long-awaited fourth studio album DON’T BE DUMB, arriving January 16. 

The partnership will support the company’s efforts to sharpen its consumer-led brand strategy and distinguish its offering in a competitive housing and construction market.

The initiative arrives as homebuyers across the U.S. face affordability challenges driven by interest rates, home prices, and inflation.

The agency will lead brand strategy and recruitment campaigns aimed at supporting ERA’s growth and attracting new advisors.

The film presents VGP’s vision through the eyes of everyday Europeans, including a runner, a taxi driver, and basketball players.

The campaign debuted at the Generation Blue Experience, Coldwell Banker’s international conference, before airing on Thursday evenings this fall during football season on Prime Video.

The campaign was delivered through Genero’s creative platform, which enabled Aldar to connect with world-class creative talent and ultimately receive an exceptional concept from Lobster.

Relive, a Portuguese proptech startup specializing in tools supporting real estate agents in renting, buying, and selling properties, announced a new funding round of $5.5 million.

InvestNext, a Detroit-based real estate investment management platform, has secured $15 million Series B funding round.

Plug and Play, has partnered with APAMAN, a Japanese real estate company specializing in property management and rental services through its platform, Apamanshop.

Berlin-based digital property management startup hallo theo, has raised €10 million seed investment from global software investor Insight Partners.

Clarion, who have clients including Aldi, Cigna Healthcare, Unilever and Wickes to name but a few, secured the retained integrated communications contract through a competitive pitch process.

Revyse, a pioneering vendor management software built for the multifamily industry, announced the closing of $1-million seed investment from real estate technology venture capital firm RET Ventures.

Lamarr.AI, a startup born from collaborative research efforts at MIT, Georgia Tech, and Syracuse University, has announced the completion of $1.1 million pre-seed funding round.

GEOX, an Israeli startup that has developed an AI-powered platform for analyzing real estate risk from climate-related disasters, has raised $19 million in a Series A funding round.