Marketing Report

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BMW teams with Spider-Man for global campaign

30-07-2026 | 11:07:00
Created in collaboration with BMW and produced by Parasol Island, the campaign centres on the teaser film The Big Screen.

Samsonite takes brand beyond the suitcase

30-07-2026 | 11:04:00
The campaign highlights Samsonite's Better Than Basic™ range, positioning its bags and backpacks as products designed for both everyday use and travel.

Nuii debuts adventure-themed treehouse

30-07-2026 | 10:19:00
The activation forms part of Nuii's strategy to build brand engagement beyond traditional retail channels by creating experiences that connect consumers with the brand.

Opel takes Corsa on a rollercoaster

30-07-2026 | 10:06:12
The campaign introduces a fresh creative approach centered on a hero film that highlights the model's design, technology and driving characteristics.

Open Farm celebrates pet bonds in brand push

30-07-2026 | 09:56:38
The campaign is based on the relationships between pets and their owners, highlighting everyday moments to communicate Open Farm's focus on nutrition, responsible sourcing and ingredient transparency.

FOX renews iSpot advertising partnership

30-07-2026 | 09:28:11
Over the past year, FOX Advertising and iSpot have worked together to provide always-on attribution and outcomes measurement, enabling advertisers to assess how campaigns contribute to business results, including box office sales and in-store foot traffic.

Katt Williams helps TextNow rewrite mobile rules

29-07-2026 | 10:50:00
Developed by Burrell Communications, the campaign challenges conventional mobile contracts and positions TextNow as a flexible option for consumers seeking greater control over how they pay for wireless services.

Leeds United, Red Bull serve up New York activation

29-07-2026 | 10:41:15
The event also included a live DJ set and a question-and-answer session hosted by content creator and presenter Khendrick Beausoleil.

Sealord fights fish stigma with humour-led campaign

29-07-2026 | 10:29:00
The campaign introduces the idea of fishame – the embarrassment or discomfort some people experience when eating fish because of its smell, mess or frozen format – and positions Sealord as a brand that makes seafood easier to enjoy.

Bauer Media Outdoor launches OOH training course

29-07-2026 | 10:18:09
The programme includes modules on the principles of effective poster design, how brand memories are formed, inclusive media planning and the use of special build executions to create standout outdoor campaigns.

Serviceplan puts corners on trial for BMW M

29-07-2026 | 09:24:07
Created by Serviceplan Middle East, the campaign supports BMW M track days taking place across the UAE between October and December 2026.

OOH campaign champions urban wildlife

28-07-2026 | 12:49:00
The campaign, created with creative direction by Jack McPartland, highlights species including starlings, beavers and hedgehogs to explore how wildlife adapts to city life while drawing attention to the pressures many animals continue to face.

[Vacancy] Dentsu Creative Amsterdam has a position for a Designer

27-07-2026 | 11:47:00
Dentsu Creative Amsterdam is directly looking for Designer - Full-time · Amsterdam

Zevia taps Cardi B for real talk campaign

27-07-2026 | 06:20:00
It arrives as demand for zero sugar sodas continues to grow, with the creative highlighting the brand's refreshingly real message through Cardi B's direct and humorous style.

RKD Group wins National MS Society brief

27-07-2026 | 06:18:00
The National Multiple Sclerosis Society said the partnership aligns with its plans to continue developing more personalised ways of engaging supporters while generating additional resources for research and advocacy.

thirty6 wins Panda London brand brief

27-07-2026 | 06:08:00
The brief supports Panda London's plans to strengthen brand awareness, expand its retail presence and support long-term business growth.

[Marketing Week] Bob Koigi: HFSS reshapes food ads

24-07-2026 | 10:55:00
However, long-term brand-building effectiveness has remained broadly stable, suggesting many brands have adapted successfully.

Maserati powers Italian pride

24-07-2026 | 10:44:00
Migrante said the campaign was developed in 10 days using an international production team and AI-supported production techniques while maintaining the visual style associated with the Maserati brand.

Sandwishes mixes food with purpose

24-07-2026 | 10:33:07
According to Nature's Own, the Sandwishes campaign will be promoted across digital channels and in-store displays, highlighting the recipes and encouraging consumer participation.

Praise the Bar explores Seville’s community spirit

23-07-2026 | 09:31:00
Set in the Andalusian capital, the episode examines how bars remain central to everyday life, serving as places where people gather to share food, drinks and conversation while maintaining long-standing social traditions.

Clear Channel expands anti-trafficking DOOH campaign

23-07-2026 | 09:20:00
The initiative aims to raise awareness of human trafficking, encourage reporting of suspected cases and promote resources available through the National Human Trafficking Hotline.


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