FOX renews iSpot advertising partnership

The partnership supports outcomes measurement through FOX AdStudio, the company's unified data and technology platform

FOX Advertising has extended its partnership with iSpot, continuing a collaboration focused on helping advertisers measure and optimise campaign performance across the company's linear and streaming inventory.

The partnership supports outcomes measurement through FOX AdStudio, the company's unified data and technology platform, giving advertisers access to attribution and performance insights across multiple screens, platforms and audiences.

Partnership expands measurement capabilities

Over the past year, FOX Advertising and iSpot have worked together to provide always-on attribution and outcomes measurement, enabling advertisers to assess how campaigns contribute to business results, including box office sales and in-store foot traffic.

Kym Frank, Senior Vice President Research, Fox Corporation: "The FOX AdStudio was built to help advertisers do more than simply reach audiences at scale. Our partnership with iSpot has allowed us to prove how connecting with FOX’s engaged fandoms drives measurable business outcomes across every screen, giving advertisers greater transparency, accountability and confidence in their investments."

Focus on business outcomes

Through the integration of FOX AdStudio and iSpot's attribution technology, advertisers can access near real-time measurement linking advertising exposure to consumer actions, providing insights beyond traditional reach and frequency metrics.

According to FOX, campaigns running across its portfolio have generated measurable results over the past year. Advertisements across FOX Networks, including FOX, FOX News, FS1, FOX Deportes and FOX Business Network, delivered 142.26 billion TV ad impressions, representing more than 10 percent of the total TV advertising market. FOX also reported that three of its networks ranked among the top 10 for attention or effectiveness, while one quick-service restaurant campaign achieved an average location conversion lift of 148 percent compared with 54 percent from the remainder of its linear television investment during April 2026.

Long-term collaboration

Stuart Schwartzapfel, EVP of Media Partnerships, iSpot: "These results reinforce the value of combining premium video inventory with advanced outcomes measurement that is both proven and trusted. Together with FOX, we’re helping advertisers move beyond assumptions and understand exactly how campaigns are performing in the real world."

The extended agreement builds on a relationship that began in 2015, when FOX first adopted iSpot's real-time television advertising measurement technology. Since then, the collaboration has expanded to include creative measurement, audience verification and business outcomes attribution across both linear and streaming platforms.

www.foxcorporation.com

www.ispot.tv

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