thirty6 wins Panda London brand brief

The appointment comes as Panda London expands its presence in the UK and international markets.

Strategic and creative agency thirty6 has been appointed by Panda London to lead the next phase of the sleep and home brand's development following a competitive pitch managed internally by the client.

The appointment comes as Panda London expands its presence in the UK and international markets. The agency will develop a long-term creative platform, refresh the brand identity and website, and deliver an integrated multi-channel campaign scheduled to launch later this year.

Agency to lead brand development

The brief supports Panda London's plans to strengthen brand awareness, expand its retail presence and support long-term business growth.

Matan Gilan, founder, Panda London: "Over the past few years, we've focused on building exceptional products and establishing Panda as one of the UK's leading premium sleep brands. As the business continues to grow, we believe it's the right time to invest further in our brand and how we communicate who we are.

We were looking for a creative partner that understood our ambition and shared our long-term vision for Panda. Thirty6 demonstrated a strong understanding of our business throughout the process, and we're looking forward to working together as we take the next step in our journey."

Campaign launches later this year

The first phase of the brand campaign is expected to launch later this year, marking the start of the agency's work across the wider brand transformation.

Nigel Roberts, creative partner at thirty6: "Panda is exactly the kind of brand we love working with. It has ambitious founders and a genuine point of difference. So, it’s an exciting opportunity to build an even stronger emotional connection with consumers. We're delighted to be partnering with the team and can't wait to bring the new platform to life."

The Panda London appointment follows a series of account wins for thirty6, including work on a summer campaign for Holy Moly and a product launch for Emmi UK, part of Emmi Group.

www.pandalondon.com

www.thirty6.co

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