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The campaign forms part of the "Xfinity Imagine That" platform, highlighting how seamless connectivity enhances everyday life.

The 30-second spot humorously depicts Robinson as a mastermind running a business empire, only to be sabotaged by outdated, fragmented software—highlighting the inefficiencies HR, IT, and Finance leaders face with multiple disjointed tools.

Directed by Academy Award-winning filmmaker Taika Waititi, the spot centres on blind taste testing and positions Pepsi Zero Sugar against rival cola brands.

Heineken has launched Fans Have More Friends, a global sponsorship platform that positions fandom as a practical way for people to connect with one another.

Designed for watch parties, the 19.5-inch keg features a spigot for easy dispensing, holding 114 ounces of ketchup – enough to keep fans supplied throughout the game.

Set on a large-scale stage with orange and green lighting, the ad opens with the duo singing about selecting banana ripeness through the app before escalating into a competitive musical sequence.

The campaign continues Coca Cola’s nearly five-decade partnership with FIFA, marking its 12th tournament as the official soft drink of the World Cup.

Titled Bet on Kendall, the work is the first production from Fanatics Studios, the joint venture between Fanatics and OBB Media, with Bolded, OBB’s branded entertainment division, acting as creative studio.

Rogers Communications has unveiled The Great Canadian Jersey, a symbol of national unity and the latest installment of the This Is Our Game campaign.

The independent creative communications agency, which recently marked its 10-year anniversary, will lead earned media, digital advertising and influencer marketing for MATCH Hospitality in Australia.

Honda has launched This is The Power of Dreams, its first marketing campaign as Official Automotive Partner of Team USA, highlighting the role of determination, teamwork and ambition in achieving extraordinary goals.

Over three years, the partnership has delivered an eight-fold increase in flavoured mayo squeeze-bottle volume sales, strengthened the brand’s leadership in the flavoured mayo category, and established a new high-sales season for the brand.

The move allows advertisers to secure real-time, guaranteed placements during live sports programming.

The World Cup matters deeply to millions of us. FIFA may hold the commercial and organisational IP, but emotionally the tournament belongs to all of us.

The appointment aligns Ogilvy with a league whose origins are closely linked to the World Cup, having been established to support the United States’ successful bid to host the 1994 tournament.

System1 has published its American Football Big Game Hall of Fame, ranking the most effective ads of the 2020s based on consumer emotional response data, and outlining the creative principles that drive long-term brand growth on advertising’s biggest stage.

UK charity Prost8 and Manchester-based agency TBWA\MCR have won the European Grand Prix at Ocean Outdoor’s annual Digital Creative Competition, which recognizes standout ideas in digital out of home advertising.

PVOLVE, the clinically backed workout designed to support longevity through strength, mobility, and stability training, announced the launch of "Worth It Everytime," a New Year's campaign

Major League Fishing (MLF) announced that D.G. Yuengling & Son has signed a multiyear agreement to become an Official Sponsor of Major League Fishing

Duke's Mayo turned heads once again at the 2026 Duke's Mayo Bowl, launching its new campaign, "Mayo Is Coming"

Saratoga® Spring Water has stepped into the spotlight with a new ad campaign that will kick off bold, unexpected experiences from the brand in 2026, starring professional basketball star and cultural trailblazer Skylar Diggins