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 They plan to leverage these funds to continue building a more efficient streaming TV advertising ecosystem and become the number CTV ad resource for SMBs.

The partnership makes advertising across responsible content accessible on a global scale, allowing brands to embrace news-encompassing marketing strategies.

The announcement follows a thorough review to select an agency partner who will drive further brand growth for Optimum and its suite of powerful connectivity products, including internet, mobile, TV, and phone services for residential and business customers.

Irizar will lead the next phase of Spain’s transformation with a strategic focus on cultivating a client-centric culture, driving automation and operational excellence, and growing HMN Spain’s capabilities in eCommerce, data & analytics, and activation.  

BBC Studios, the BBC’s commercial content studio and media & streaming business, have announced it is taking full ownership of BritBox International, acquiring ITV’s 50% share for a cash consideration of £255 million.

 Accenture has been appointed by global hospitality group Accor to support its content production capability, driving scale and establishing consistency in local and global marketing communications across its hotel brands, tailored to guests’ evolving needs.

Loop Media, which currently has over 71,000 screens in North America, has seen a growing demand for premium Latino-focused in-venue entertainment content for the Hispanic U.S. business community.

NIQ, the world’s consumer intelligence company, has announced the launch of its new Media Division, a strategic initiative designed to enhance the value advertisers derive from their marketing efforts and enable partners in support of our advertiser clients.

As markets evolve and consumers’ preferences shift, brands are stepping up competition with their worthiness not just being measured by the value they provide to their customers and their accounts but also their role and responsibility to society today and in the future.

Spanish brands regain the value lost during the pandemic and surpass pre-2019 levels, according to Interbrand’s 2023 Best Spanish Brands report, the biennial study that includes the 30 most valuable brands in Spain.

 This milestone underscores the Company's three decade commitment of empowering the Latino community through trusted news and resources.

In addition to the $108.6 million purchase price, the company received approximately $5.7 million related to the use of the company’s NY offices and severance.

The study found ads showed in an HCP office earned up to over 16% higher level of trust compared to ads on websites and online health portals, which was the second most trusted communication channel.

The changes are designed to drive long-term sustainable growth for the business behind world-class brands including Good Housekeeping, ELLE, Harper’s Bazaar, Country Living, Women’s Health and Esquire.

Nielsen’s Local TV solutions deliver comprehensive measurement across the myriad of platforms, devices & advertising models in all markets, large and small.

The User Generated Content Platform Market is poised for significant growth, primarily driven by the increasing demand for social media platforms.

Veldhuis will also become statutory director of Mediahuis NRC. The selection of a new editor-in-chief at NRC is done by the editorial board.

The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date

The campaign, "Election 2024: Be informed, not misled," will ensure more Americans can discern fact from fiction when it comes to voting.

Tom has previously led award-winning accounts including British Airways, Pinterest and The Guardian.

The company will continue to utilize Nielsen’s streaming platform and content ratings for insights related to its SVOD and FAST/AVOD services, as well.