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Shifts in buyer behaviour are forcing B2B marketers to rethink how they drive growth, as increasingly complex decision-making processes slow purchasing and raise the stakes for engagement.

The move brings a more unified approach to media strategy, with a focus on improving efficiency, measurement, and scale as the suncare brand enters its next phase of growth.

The mandate covers nationwide activity across digital, traditional, performance, programmatic and content-driven channels, supported by analytics-led strategy and execution.

The company posted total revenue of 6.2 billion dollars for the period, while revenue from core operations reached 5.6 billion dollars, representing organic growth of 3.9 percent.

The collaboration brings Triton Digital’s Podcast Metrics Demos+ dataset into the tool, allowing advertisers to plan and evaluate podcast campaigns alongside other media channels with greater consistency and comparability.

The agency will lead brand strategy, media planning and investment, digital marketing, and analytics as BODYBAR scales its presence, with plans to open 70 studios in 2026.

The mandate continues to cover end-to-end media strategy, planning and buying across both digital and traditional platforms.

What stands out is not just the scale, but the context: this growth came despite economic and geopolitical uncertainty, and without the usual cyclical boosts of global events like the Olympics or World Cup.

The work appears across several high-traffic digital out-of-home sites, with the Outernet among the key locations used for the 3D execution.

The awards span four categories — campaigns, digital and social, TV, and print and outdoor — with 36 brands recognised. Among the winners are CeraVe and Heinz, reflecting a mix of creative approaches and media strategies.

The residency will take place at Planet Hollywood Resort & Casino and combines orchestral performance with large-scale production design, positioning the show as an extension of Jeezy’s musical catalogue and stage presence.

The survey found that 90.5 percent of respondents rated their overall experience with LoopMe positively, placing it ahead of competitors across the industry.

The move allows demographic audience delivery within four days of airing, replacing processes that previously took weeks and marking a shift in how local television campaigns are measured and optimised.

The appointment strengthens WPP Media’s existing global relationship with both QSR brands and extends its work across multiple regions, including the UK, Europe, MENA, APAC and South Africa.

It measures what agencies can no longer ignore: social and environmental outcomes, not just attention. Purpose is no longer a trend; it is a competitive edge.

The projected rise marks an increase from the 4 percent average recorded in 2025, with significant variation expected across markets depending on exposure to major sporting events and local media demand conditions.

The initiative addresses the widespread use of passive language in reporting cases such as stalking, abuse and femicide, where the perpetrator is often omitted from headlines and narratives.

The upgraded system introduces agentic AI capabilities intended to shift marketing operations from linear processes to predictive, outcome-driven decision-making.

The agency will now handle both creative development and media planning for the brand, with a focus on increasing purchase frequency and expanding consumption occasions within the savoury snacking category.

The independent agency will take over responsibilities at the end of May, overseeing media planning and buying across Vax’s floorcare portfolio, which includes electrical appliances and cleaning products.

Kepler has been appointed media agency of record for Daily Harvest, supporting the brand’s expansion beyond its subscription-based model and into broader consumer engagement.