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The move follows on the heels of a global merger between VMLY&R and Wunderman Thompson announced late last year.

Combining Hivestack's expertise in programmatic DOOH technology with Eletromidia's scope and reach will empower local and global advertisers to leverage sophisticated and targeted campaigns.

Six of World Federation of Advertisers’ strategic partners share their global marketing predictions for 2024.

National CineMedia (NCM), the US Representative for the Cannes Lions International Festival of Creativity has announced Gold House as the official non-profit partner for the 2024 US Young Lions competition.

Nielsen ONE Ads is the company’s cross-platform campaign measurement product suite which provides deduplicated audience reach and frequency metrics.

As global executive lead, Enterprise Solutions, Geheb will be responsible for the growth and leadership of VML's full Enterprise Solutions offering, which includes global consulting, data, technology, innovation services, companies and products.

Gate One, the digital business transformation practice within Havas, has announced that Ben Tye, previously Partner, will become Managing Partner. 

Following an audit of the measures implemented by Afnor, LG's "Care For Where You Live: New Horizon" campaign achieved an eco-production score of 78.5%, earning the Ecoprod two-star certification in the process.

This year's celebration features inspiring out of home (OOH) initiatives, a renewed partnership with Ad Age for the Black Creative Excellence Campaign, and impactful collaborations with communities committed to preserving and promoting Black history.

In addition to taking on this newly created role, Susan will continue to serve as Chair of global integrated creative network FCB through the remainder of 2024. Credle will also continue to report to IPG CEO Philippe Krakowsky.

A :30 video and a series of display ads that promote the legislation will run for the next six months on digital platforms in the Washington, D.C. metro area and dozens of congressional districts represented by key U.S. House lawmakers.

The brand's new ad campaign with Tina Fey focuses on the evolving desires of travelers to explore the diverse personas within themselves and choose who they want to be every time they travel, encouraging them to discover the millions of places to stay that Booking.com has to offer, with just a touch of a button.

This advanced capability offers exceptional flexibility and value to Displayce customers, enabling them to easily combine DOOH with mobile channels.

Operating from PubMatic’s Hamburg office, Sauer assumes the pivotal role of overseeing both seller and buyer teams, steering PubMatic’s strategic expansion in the German market.

An industry veteran, Robinson has been with The Martin Agency for nearly two decades, serving most recently as its Chief Creative Officer.

The research aimed to gain insights into consumer thoughts, preferences, and concerns regarding their personal data and digital advertising overall.

Align, which is built on Seekr's large language model, combines Seekr's proprietary content evaluation and scoring capabilities with and industry-leading user-friendly interface.

The survey, which polled 3,000 U.S.-based consumers earlier this year, uncovered consumers’ feelings about macroeconomic trends, their preferred platforms and channels, and sentiments around influencers, advertisements, and ad-avoidance.

The largest in Choice Hotels' history, the campaign stars actor and writer Keegan-Michael Key in national TV and streaming TV ads and social media content.

She succeeds Mat Baxter, who had served in the role since 2021 and led Huge’s structural reorganization, productization model and nascent investments in AI.

Barnett is an accomplished corporate communications leader with extensive expertise in advertising technology.