Marketing Report
Aleph Group acquires Entravision's digital advertising business

Aleph Group acquires Entravision's digital advertising business

Aleph Group, a global player in connecting leading global digital media platforms with advertisers and consumers in primarily emerging markets, announced the completion of its acquisition of Entravision Global Partners (EGP), the digital commercial partnership business unit of Entravision Communications Corporation. 

This strategic move significantly expands Aleph's global footprint, solidifying its position as the single point of access for global digital media platforms seeking to reach audiences across Latin America, Asia-Pacific (APAC), the Middle East, Africa, and Europe. Aleph now reaches over 140 countries, empowering over 60 digital media platforms and 26,000+ advertisers with unparalleled access to a combined audience of 3 billion consumers.

Through this acquisition Aleph strengthens its presence in 29 markets, through Southeast Asia (formerly MediaDonuts), Latin America, and Central America (formerly Cisneros Interactive), extending its relationships with partners such as TikTok, X (formerly Twitter), Spotify, Pinterest, Criteo, Snapchat, and others.

Gaston Taratuta, CEO and Founder, Aleph Group: The acquisition of EGP marks an important milestone for Aleph. We have great respect for what they built as a worthy competitor. With EGP's deep roots in key Central America and APAC markets, this acquisition perfectly complements our existing global network. Aleph is now the only and undisputed global leader in enabling digital marketing in emerging economies. As Aleph approaches its 20-year anniversary in 2025, we are building a generational business, and we look forward to continued growth and success. The shift from offline to online GDP is accelerating, and we are committed to driving digital communication, payments and education in these markets.

This acquisition further reinforces Aleph's commitment to providing a digital media education platform to equip professionals with essential skills and fostering borderless collaboration through a global team of experts speaking over 60 languages. Aleph's unique business model empowers partners to monetize their digital advertising inventory exclusively in emerging markets. Local and global advertisers benefit from a single point of access, where Aleph provides education, generates revenue, and handles all cross-border payment activities, simplifying the process of advertising on global platforms.